Evolving B2B Strategies with Esources (1)

1
Evolving B2B Strategies with Esources
2
Have you ever wondered how a car manufacturer
sources steel sheets for its car bodies? They
do not send a salesperson to a particular sheet
manufacturer for an order of this magnitude. In
such scenarios, companies rely on what is called
Business-to-Business or B2B marketing. B2B
techniques rely on the same tactics as B2C or
Business-to-Consumer marketing. While in B2C, a
consumer chooses a product based on price,
popularity, and emotional considerations, B2B
buyers make decisions on technical specifications
in addition to price and company background.
3

• Let us be clear on who employs B2B marketing
• B2B marketing is largely made use of by
  organizations that make products that are of no
  use to general consumers.
• Such products can include steel sheets, aluminum
  coils, automotive axles, and more.
• The customers that are targeted in B2B include
• Construction companies, automotive companies,
  petrochemical industries, and similar
  organizations
• Government agencies
• Institutions like schools and hospitals

4
Esources is a portal that effectively allows
companies to promote their products and/or
services to the right audience by positioning
their offers in an exciting manner.

• Here is how Esources achieves this objective.
• It allows B2B marketers to focus on niche
  industries which reflect specialized needs.
• It allows companies to focus on cost, value and
  revenue potential.
• It facilitates companies to showcase themselves
  not only as a marketing entity but also as
  experts in their field.

5

• Marketing professionals across all verticals are
  under pressure to stay ahead of the curve.
• This include B2B marketing as well.
• Finding positive ways to foster relationships
  through social media is currently a hot trend in
  the B2B arena.
• They continuously look for new tactic, channel,
  or trend that can provide an edge to their
  companies.

As we are now into 2017, it would be interested
to speculate what trends will drive B2B
marketing this year and beyond.
6
Here are a few trends which we can think
of. Marketing automation Marketing automation
is one area that has not been fully leveraged by
companies. Marketing automation means an
automated way of nurturing leads with the right
content. A few of the strategies to enhance
marketing automation can include, use or
re-marketing, or third party websites to foster
prospects that are showing interest in a product
or service.
7

• Web personalization
• Web personalization means customization of a
  websites content to suit a specific users
  needs.
• This is already a well-established technique in
  ecommerce sites but yet not taken up in full
  earnest within the B2B arena.
• Presently, there are numerous SaaS products that
  are making web personalization more affordable
  for smaller organizations.

Esources is the UKs fastest growing wholesale
trade directory. According to an Esources
Review thousands of trade buyers and wholesale
suppliers are joining this B2B portal every month
to be part of the growing trend in
business-to-business marketing.
Thank you