Sprucing up B2B Websites to Satisfy Today’s Buyers

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Sprucing up B2B Websites to Satisfy Todays
Buyers
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• In the present internet era even B2B buyers
  prefer researching and buying online.
• So it is no surprise that B2B websites are
  compelled to deliver the same level of
  experiences that B2C websites do.
• This simply means a business must be able to buy
  anything anytime, anywhere, and from any device.
• Esources is one of the websites that have helped
  B2B companies achieve financial success.
• As per an Esources review the portal delivers
  convenience, user-friendly experience, and useful
  content.

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• However the challenges for B2B portals are
  complex and several.
• They must meet the rising expectations of B2B
  buyers.
• It is essential that products and services must
  be reoriented to the end user in the manner B2C
  businesses do.
• This is in contrast to the traditional
  methodologies wherein company offerings were
  designed solely for business to business sales.
• Even though this approach may increase the costs
  of marketing, B2B sites have no option but to
  integrate multiple applications to deliver
  engaging experiences to specific target
  audiences.

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• Esources is one such website that is helping
  brands boost their e-commerce sales by revenue
  growth and compelling consumer experiences.
• A look at what constitutes a modern B2B portal
• Ability to increase website traffic
• Time and again various researches have shown that
  a good slice of the revenue growth is due to
  increased site traffic.
• It must be borne in mind that best results are
  not achieved by search engine campaigns alone.
• For this long tail search optimization is
  essential.

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• Products and services must be coded with long
  search term adaptations that business to business
  buyers are likely to use.
• By achieving strong search engine optimization,
  companies stand to get better search rankings,
  click through results, and boost in traffic.
• Ability to manage content and ecommerce
• B2B companies complexity and scale are difficult
  to handle.
• Buyers expect a seamless experience with digital
  assets.
• In short, the websites must contain how to
  videos, graphics, and comprehensive product
  information.
• Aesthetics are also important so that B2B buyers
  can zoom-in and view products in detail.

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• Must promote cross sell and upsell
• B2B companies must be able to guide buyers
  towards specific products and related items they
  may want.
• The website must suggest related items to
  cross-sell or upsell buyers.
• Convenience and ease of use
• The present B2B buyers expect convenience and
  ease of use.
• Therefore, B2B websites must adapt to responsive
  design, and must craft itself to deliver same
  information regardless of the type of device
  smartphone, tablet, laptop, or desktop.

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• Customized user content
• In a manner similar to B2C, B2B must also make
  buying convenient by personalizing content to the
  target audience.
• Esources is one such website that connects
  companies with buyers online to achieve this
  goal.

Thank You