Variable Data Printing vs. Direct Mail

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Variable Data Printing vs. Direct Mail
www.socalgraphlargeformat.com
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• Variable Data Printing (VDP) is a form of
  digital printing, which includes on-demand
  printing and other elements (text, graphics,
  images and more) which can be changed from one
  printed piece to the next, without slowing down
  the overall printing process.

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• Variable Data Printing allows you to capture
  consumer response rates to your print marketing
  campaign. Leveraging Variable Data Printing helps
  grow your business by monitoring leads,
  downloads, web forms, call metrics and response
  rates.

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• Direct mail is a marketing strategy that used a
  mail service to deliver a promotional printed
  piece to your specific targeted audience. It
  encompasses a range of marketing materials such
  as brochures, catalogs, postcards, newsletters
  and more. Direct mail offers advertising that can
  be sent directly to your prospective customers
  through the mail.

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• Direct mail capabilities include Direct
  Marketing, Variable Data Marketing, Data Driven
  Marketing, QR Codes, PURLs, A/B Testing,
  Statistics, Conversion Rates, Tracking and more.

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To learn more about Southern California Graphics
and more about variable data printing vs. direct
mail, please call [phone] and visit
http//www.socalgraphlargeformat.com/.
Southern California Graphics Los Angeles 8432
Steller Drive Culver City, CA, 90232 (310)
559-3600