Direct Mail Made Easy Printing and Production

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Direct Mail - Made EasyPrinting and
Production
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Printing Production
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Common Direct Mail Designs
Print Mail
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Production ElementsFormat Selection - Postcards
Print Mail

• Least Expensive
• Eliminate envelope, folding inserting, and
  sealing expenses
• Reduced postage rate with first-class treatment!
  Only 0.24!
• Max. 4 1/4 x 6 x 0.016 thick
• Min. 3 1/2 x 5 x 0.007 thick

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Production ElementsFormat Selection Self Mailer
Print Mail

• Less expensive
• Eliminate envelope and inserting charges
• Full length message
• Std. bulk rate of 0.282 or First-Class Mail rate
  of 0.39

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Production ElementsFormat Selection - Letters
Print Mail

• Guidelines
• First-Class postage 0.39
• Standard Mail 0.282 (200 piece minimum)
• Also called interchangeably by the USPS
• Bulk Mail, Pre-sort Mail,
• Min. 3 1/2 x 5 x 0.007 thick
• Max. 6 1/8 x 11 1/2 x ¼ thick
• Weight 1 oz. Maximum

Tip Six sheets of 8.5 x 11, 20 lb.
paper weigh approximately 1 oz.
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Production ElementsFormat Selection - Letters
Print Mail

• Envelope
• Dual window
• Single window
• Closed face
• Standard Envelope Sizes
• 10 Envelope, most common! 4 1/8 x 9.5
• Common looks and sizes

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Production ElementsFormat Selection - Letters
Print Mail

• Inserts
• Business reply envelope
• Encourages responses!
• Courtesy reply envelope is best for invoices
• Custom brochures/inserts

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Production ElementsFormat Selection - Postage
Print Mail

• Indicia (permit imprint)
• Application for Indicia Permit Required
• 160.00 application fee
• 160.00 permit fee
• 200 piece minimum
• 0.282 per piece rate
• Non-profit
• 40 discount over Std. Mail rates

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The Personal Look.
Print Mail
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Production ElementsFormat Selection - Postage
Print Mail

• Meter
• Postage Imprint, i.e. Pitney Bowes,
• Neopost, Hasler, Francotyp-Postalia
• (in yellow-pages under Mailing Equipment)
• PC Postage
• Stamps.com, PitneyWorks, Neopost, Envelope
  Manager Software
• Stamps online
• www.USPS.com Buy Stamps shipped straight to
  your door

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Production Elements Tips
Print Mail
Have your mail piece reviewed by a U.S. Postal
Service Mail Piece Design Analyst prior to
printing!

• The BMEU (Business Mail Entry Unit) is another
  Postal source for supplies, advice, and a
  step-by-step tutorial on getting the best rates
  and service.

• Your local lettershop or mail house can do it all
  for you in an automated fashion!
• Your time has value !

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Production ElementsPrint Selection
Print Mail

• Color Requirements
• Black white
• Highlight color
• Four color
• Production Equipment
• Digital press
• Offset press
• Combination (color shell)
• Personalization (Variable Data)

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Process Choices
Print Mail

• Home/Office Production
• Copy Shop Production
• Commercial Printer
• Mail-on-Demand

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Process Choices Home/Office Production
Print Mail
Pros Inexpensive Cons All-consuming
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Process Choices Copy Shop Production
Print Mail
Pros Higher quality Cons More expensive no
personalization
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Process Choices Commercial Print Production
Print Mail

• Compose
• Make film
• Proof
• Corrections require film changes
• Still requires, addressing, inserting, mailing

Pros Best quality complete design
freedom Cons Most expensive for short runs 1-3
weeks required lots of details to manage
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Process Choices Mail-on-Demand
Print Mail
Time Required Minutes
Pros High quality fast easy
inexpensive Cons Restricted formats
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Conclusion
Print Mail

• Primary Goal
• Maximize ROI
• Minimize Costs
• Print Choices Galore
• Many Resources Available To You
• Its Not Rocket Science!

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The Direct Marketing Association www.the-dma.org

• The oldest trade association devoted to direct
  marketing
• Established in 1917
• Over 3,700 members
• IBM, Chase, Amazon.com, Staples, eBay, Proctor
  Gamble to name a few
• Library Resource Center
• The DMA maintains the worlds largest database of
  direct marketing information and resources

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The Direct Marketing Association www.the-dma.org

• Conferences
• - Over 20 events annually
• Seminars
• - Over 30 classes to increase your direct
  mail skills
• To expand on what youve learned today in
  Printing and Production, attend The DMA Seminar
• Direct Mail Production Strategies
• Special Interest Councils
• - 16 unique special interest groups based
  on business specialty

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Thanks for Listening