Why is Brand Positioning important

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Why is Brand Positioning important?
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• Brand Positioning can be defined as an activity
  of creating a brand offer in such a manner that
  it occupies a distinctive place and value in the
  target customers mind. 
• But why is your Brand Positioning important?
• Read on to know

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• Standing out from the crowd
• Brand positioning means standing out from the
  crowd, and differentiating yourself from your
  competition
• Ask yourself if your product can be used in ways
  that your competitors products cant
• - Its important to be different from the
  competition in ways that matter to your market

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• Staying Relevant Brand Positioning
• Find a way to make your brand relevant to your
  target market.
• If your product or service serves a need, or
  solves a problem that your target market isnt
  aware they have, you may need to educate them
  show them their problem so you can fix it.

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• Brand Fidelity
• Determine if your brand positioning decision is
  in line with your overall brand message.
• Go for a single focused message, one thats
  easily assimilated by the market.
• If you spread your branding message too thinly,
  or wander off into many directions,
• your message becomes diluted and much less
  effective.

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• Defining and implementing a successful brand
  positioning strategy in todays complicated and
  rapidly changing business environment can be
  challenging to say the least.
• Ensure that the strategy you plan is solid, and
  the decisions you make get you to your goal by
  hiring a branding agency.

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Thank You!

• Develop your brands unique essence through our
  brand building strategy. Get in touch with us
  today!
• Visit us - http//www.brandharvest.net/brand_posit
  ioning.htm