Title: Go cashless this New Year
1Go cashless this New YearsDo not-e fear,
cashless economy is hereWorried that you wont
be able to do your last minute shopping because
of the cash crunch? Do not worry, SBI buddy is
here to help you deal with your finances. Jumping
on the bandwagon of Prime Minister Narendra
Modis push towards a cashless and digital
economy, SBI the biggest public sector bank in
the country has released a commercial asking
people to go cashless. The commercial features a
youngster apologizing to her teacher about the
late fee payment because of a bank holiday. But
her teacher smiles instead and tells her not to
worry. She can easily pay the fees through SBI
buddy app. All you need to do is install the app,
use your pin code and transfer the money to the
account of the person intended.
2(No Transcript)
3A wise move was made by the bank for the
promotion of their app by showing an older woman
to be more tech savvy. This was probably an
attempt to appeal to the sensibilities of the
older generation who are wary about the banner of
cashless economy. Nevertheless, with most of us
having an SBI account, the app is certainly going
to appeal to the customers. All that you need to
do is to own a Smartphone and to have a fast
internet connection. After all, it cant be that
hard right? SBI, with about 14,000 branches in
the country has come up with a digital solution
for our troubles. Given its wide outreach, the
bank hopes to change the economic habits of
people. It is to encourage people to take up
cashless transactions. Those without these
facilities of a phone and net, go stand in
the line of banks and ATMs. And if you are not
willing to do that anymore, then
CashKiAadatBadlo.
4Thank you