5 Basic Steps to Promote Your Mobile Application

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5 Basic Steps to Promote Your Mobile Application

• January 2017

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What Exactly Does your App Do?

• Know how your app functions
• Dont confuse the buyer Know your applications
  value and purpose
• Market your app for what it is

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2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
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Where is your Audience Looking?

• According to Google, 1 in 4 app users discovers
  an app through search
• Search ads increase visibility and lead to more
  downloads
• Make sure your app is everywhere where smartphone
  users are looking

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2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
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Content Will Always Be King

• Get your blog on! Write about what your app does
• Upload trailer videos
• Talk about key features of your application

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2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
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Leverage Social Media

• Post about your app on Facebook, Twitter,
  Instagram, etc.
• Give sneak peaks of your apps features
• Have influencers talk about your application

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2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
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App Store Optimization

• Improve search ability of your app in the app
  store
• Include industry relevant keywords
• Enhance your brands visibility on the web

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2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
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Is Your App Priced Correctly?

• What are your competitors charging?
• Look at the category your app falls in and price
  accordingly.
• Should you have an up front cost, or free with in
  app purchases?
• Review market trends.

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2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
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Aumcore Develops Mobile Application for
ScriptSave

• Provided convenience of a digital card for drug
  prescriptions.
• Saved subscribers money.
• Made life's of users easier.
• More than 400K downloads.

Image Source aumcore.com
2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
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2016 AUMCORE. ALL RIGHTS RESERVED. The content
of this presentation is proprietary and
confidential. Content contains concepts and work
performed for multiple Brands (including
confidential client names) and is not to be
shared or disclosed without prior authorization.