Title: MKT 438 NERD Active Participation/mkt438nerd.com
1MKT 438 NERD Active Participation/mkt438nerd.com
2MKT 438 NERD Active Participation
MKT 438 Entire Course FOR MORE CLASSES
VISIT www.mkt438nerd.com MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2
3MKT 438 NERD Active Participation
MKT 438 Entire Course And Final Guide FOR MORE
CLASSES VISIT www.mkt438nerd.com MKT 438 Entire
Course And Final Guide
4MKT 438 NERD Active Participation
MKT 438 Final Exam Guide FOR MORE CLASSES
VISIT www.mkt438nerd.com Complete the Final
Examination. 1. The objective of public
relations is to sell 2. The R-A-C-E
approach to defining public relations includes
the following components
5MKT 438 NERD Active Participation
MKT 438 Week 1 DQ 1 FOR MORE CLASSES
VISIT www.mkt438nerd.com Should a company be
concerned with public opinion? Why or why not?
6MKT 438 NERD Active Participation
MKT 438 Week 1 DQ 2 FOR MORE CLASSES
VISIT www.mkt438nerd.com Which PR communication
tool do you feel is the most effective? Why?
7MKT 438 NERD Active Participation
MKT 438 Week 1 DQ 3 FOR MORE CLASSES
VISIT www.mkt438nerd.com What role does PR play
in your organization? Explain your answer.
8MKT 438 NERD Active Participation
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper FOR MORE CLASSES
VISIT www.mkt438nerd.com Resources University
Library, Internet Write a 700- to 1,050-word
paper in which you define PR. Include in your
paper
9MKT 438 NERD Active Participation
MKT 438 Week 2 DQ 1 FOR MORE CLASSES
VISIT www.mkt438nerd.com What are some positive
and negative aspects of publicity?
10MKT 438 NERD Active Participation
MKT 438 Week 2 DQ 2 FOR MORE CLASSES
VISIT www.mkt438nerd.com At what stage of the
PR campaign should evaluation occur? Explain your
answer. What are three types of evaluation
techniques used in PR? What are examples of each?
11MKT 438 NERD Active Participation
MKT 438 Week 2 DQ 3 FOR MORE CLASSES
VISIT www.mkt438nerd.com How would PR research
impact a PR team? Give an example.
12MKT 438 NERD Active Participation
MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers) FOR MORE
CLASSES VISIT www.mkt438nerd.com This Tutorial
contains 2 Papers MKT 438 WEEK 2 Public
Relations Case Study MKT 438 WEEK 2 Public
Relations Case Study Resource The Practice of
Public Relations textbook, University Library,
Internet
13MKT 438 NERD Active Participation
MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper FOR MORE CLASSES
VISIT www.mkt438nerd.com Resources University
Library, Internet, and the Virtual Organizations
can be found on the student website at Select a
PR scenario from the following list
14MKT 438 NERD Active Participation
MKT 438 Week 3 DQ 1 FOR MORE CLASSES
VISIT www.mkt438nerd.com What PR tools are
critical in building long-term relationships an
organization's publics? What are the advantages
and disadvantages of these tools?
15MKT 438 NERD Active Participation
MKT 438 Week 3 DQ 2 FOR MORE CLASSES
VISIT www.mkt438nerd.com What is your
organization's relationship with the local,
regional, national, and global media? How does it
impact your organization's PR coverage?
16MKT 438 NERD Active Participation
MKT 438 Week 3 DQ 3 FOR MORE CLASSES
VISIT www.mkt438nerd.com How critical is the
internal communications process in PR? Explain.
17MKT 438 NERD Active Participation
MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers) FOR MORE CLASSES
VISIT www.mkt438nerd.com This Tutorial contains
2 Papers MKT 438 WEEK 3 Organizational and
Societal Functions of Public Relations Paper
Resources The Practice of Public Relations
textbook, University Library, Internet
18MKT 438 NERD Active Participation
MKT 438 Week 3 Team Assignment Public Relations
Campaign Strategy Paper FOR MORE CLASSES
VISIT www.mkt438nerd.com Resources University
Library, Internet Write a 1,250- to 2,000-word
paper in which you recommend strategies to build
media relations and generate publicity for the
19MKT 438 NERD Active Participation
MKT 438 Week 4 DQ 1 FOR MORE CLASSES
VISIT www.mkt438nerd.com Why is it important to
integrate anticipated crisis responses in an
organization's proactive PR planning?
20MKT 438 NERD Active Participation
MKT 438 Week 4 DQ 2 FOR MORE CLASSES
VISIT www.mkt438nerd.com What potential effects
can a crisis have on an organization? Explain
your answer.
21MKT 438 NERD Active Participation
MKT 438 Week 4 DQ 3 FOR MORE CLASSES
VISIT www.mkt438nerd.com Read the case on the
Exxon Valdex. What do you see as the top PR
problems from this case and what would you do
differently if you were in the PR department?
22MKT 438 NERD Active Participation
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis FOR MORE
CLASSES VISIT www.mkt438nerd.com Resource The
Practice of Public Relations Select one of the
following case studies located in The Practice
of Public Relations or a case study assigned or
approved by faculty
23MKT 438 NERD Active Participation
MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers) FOR
MORE CLASSES VISIT www.mkt438nerd.com MKT 438
Week 4 Individual Assignment Public Relation Case
Study ( McDonalds) (2 Papers)
24MKT 438 NERD Active Participation
MKT 438 Week 5 DQ 1 FOR MORE CLASSES
VISIT www.mkt438nerd.com How has technology
impacted the dissemination of information to
global publics?
25MKT 438 NERD Active Participation
MKT 438 Week 5 DQ 2 FOR MORE CLASSES
VISIT www.mkt438nerd.com How can the power of
PR influence and change your point of view? Is
this ethical?
26MKT 438 NERD Active Participation
MKT 438 Week 5 DQ 3 FOR MORE CLASSES
VISIT www.mkt438nerd.com How has globalization,
technology, and diversity affected PR in the past
five years?
27MKT 438 NERD Active Participation
MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary FOR MORE
CLASSES VISIT www.mkt438nerd.com Resources
the simulation Managing a Crisis Using PR located
on the student website. Complete the simulation.
28MKT 438 NERD Active Participation
MKT 438 Week 5 Team Assignment Final Public
Relations Campaign (Delta Airlines) FOR MORE
CLASSES VISIT www.mkt438nerd.com Resources
The Practice of Public Relations, textbook,
University Library, Internet Part I Write a
700- to 1,050-word paper that will include the
following elements in your Public Relations
Campaign
29MKT 438 NERD Active Participation/mkt438nerd.com
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