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MKT 421 NEW Course Great Wisdom-tutorialrank.com

• MKT 421 Entire Course (2 Sets)

• MKT 421 Final Exam Guide (New)

• MKT 421 Week 1 Individual Assignment Favorite
  Brand Paper (2 Papers)
• MKT 421 Week 1 Discussion Question 1
• MKT 421 Week 1 Discussion Question 2
• MKT 421 Week 2 Individual Assignment Marketing
  Mix Presentation (2 PPT)

• . A __________ is a road map for the
  marketing activities of an organization for a
  specified future time period, such as one year or
  five years.
• marketing dashboard
• marketing plan

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MKT 421 NEW Course Great Wisdom-tutorialrank.com

• MKT 421 Final Exam Guide

• MKT 421 Week 1 Discussion Question 1 (UOP Course)

• 1. Blending the firm's promotion efforts
  to convey a complete and consistent message is
  the goal of
• Sales management communications.
• Integrated promotional marketing.
• Sales promotion communications.

• Select an organization with which you are
  familiar. How does your selected organization use
  the different components of the marketing mix?
  How does the marketing mix affect the development
  of your selected organizations marketing
  strategy and tactics?

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MKT 421 NEW Course Great Wisdom-tutorialrank.com

• MKT 421 Week 1 Discussion Question 2 (UOP Course)

• MKT 421 Week 1 Individual Assignment Favorite
  Brand Paper (2 Papers) (New)

• Assume you are the newly hired marketing manager
  of a company. As you spend time with other peer
  marketing managers, you realize that the company
  doesnt place an emphasis

• This tutorial contains 2 different papers
• Write a 750- to 1,000-word paper in which you
  identify your favorite brand and explain why it
  is your favorite. In the paper you should do the
  following
• Identify a brand about which you are passionate.

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MKT 421 NEW Course Great Wisdom-tutorialrank.com

• MKT 421 Week 2 Discussion Question 1 (UOP Course)

• MKT 421 Week 2 Discussion Question 2 (UOP Course)

• What is marketing research? How has the Internet
  affected marketing research? As a part of your
  answer, address time, cost, approaches, and
  validity. Why is marketing research important to
  developing marketing strategy?

• What is competitive intelligence? What is the
  importance of competitive intelligence and
  analysis in modern-day marketing? How can a
  companys marketing organization ensure that it
  is able to identify newly emerging competitors in
  time to plan and execute an effective marketing
  strategy in response to these competitors?

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MKT 421 NEW Course Great Wisdom-tutorialrank.com

• MKT 421 Week 2 Individual Assignment Marketing
  Mix Presentation (2 PPT)

• MKT 421 Week 2 Individual Assignment Personal
  Branding Plan Paper (2 Papers)

• Select a company currently experiencing marketing
  changes.
• Create a 6-slide Microsoft PowerPoint
  presentation (including a title slide) that
  analyzes that company's marketing mix

• Write a 750- to 1000-word paper that does the
  following
• Summarizes your background and what makes you
  unique in a 1-paragraph elevator pitch
• Identifies 3 to 4 companies you want to work for,
  and an explanation as to why

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MKT 421 NEW Course Great Wisdom-tutorialrank.com

• MKT 421 Week 3 Discussion Question 1 (UOP Course)

• MKT 421 Week 3 Discussion Question 2 (UOP Course)

• Select a product with which you are familiar.
  What stage is your selected product at in the
  product life cycle? Provide rationale for your
  answer. Based on your knowledge of the product
  life cycle, what types of changes will occur to
  your selected product as

• Select a product or service. Then select three
  different organizations that provide your
  selected product or service and compare the
  prices associated with your selected product or
  service. What is the difference between the
  prices among the different organizations? What is
  the rationale

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MKT 421 NEW Course Great Wisdom-tutorialrank.com

• MKT 421 Week 3 Individual Assignment Perceptual
  Map Presentation (2 Sets) (New)

• MKT 421 Week 3 Team Assignment Strategy and
  Positioning Paper (2 Papers) (New)

• This tutorial contains 2 different papers
• Review "perceptual mapping" located on the Week 2
  ERR page.
• Review the example perceptual map in Exhibit
  4-14 in Ch. 4 of Basic Marketing.
• Select an industry with many competitors.

• This tutorial contains 2 different papers
• Select a new product or service that will be
  launched by either an existing organization or
  one you will create. This product or service will
  serve as the basis for the Marketing Plan you
  will write throughout the course.

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MKT 421 NEW Course Great Wisdom-tutorialrank.com

• MKT 421 Week 4 Discussion Question 1 (UOP Course)

• MKT 421 Week 4 Discussion Question 2 (UOP Course)

• What is a distribution channel? What is the
  relationship between channels of distribution and
  logistics? How does geographical location affect
  your selection of distribution channels?

• What are the similarities and differences between
  promotional push strategies and promotional pull
  strategies? What is an example of a situation in
  which an organization would use a push strategy?
  What is an example of a situation in which an
  organization would use a pull strategy?

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MKT 421 NEW Course Great Wisdom-tutorialrank.com

• MKT 421 Week 4 Individual Assignment Blue Ocean
  Strategy Paper (2 Papers)

• MKT 421 Week 5 Discussion Question 1 (UOP Course)

• Write a 750- to 1,000-word paper that describes
  the importance of blue ocean strategy and
  identifies a product or service that would be
  considered a blue ocean move. Include the
  following
• A description of blue ocean strategy and its
  importance

• Florida's Department of Citrus and a coalition of
  consumer groups have launched an attack on your
  company for deceptive marketing because your
  company markets its SunShine drink as fruit juice
  even though the drink contains less than 5 fruit
  juice. Marketing SunShine drink as

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MKT 421 NEW Course Great Wisdom-tutorialrank.com

• MKT 421 Week 5 Discussion Question 2 (UOP Course)

• MKT 421 Week 5 Individual Assignment Map the
  Supply Chain Paper (2 Sets)

• You are the marketing manager for a leading
  coffee chain. Your company has made the decision
  to expand internationally, specifically into
  China. What are some environmental factors that
  you will need to consider in marketing your
  coffee in China? Which of one of these factors
  would have the largest effect on the companys
  marketing strategy? Explain why.

• This tutorial contains two sets of Paper
• Select an industry.
• Write a 750- to 1,000-word paper that identifies
  each link in the supply chain and the purpose and
  value in each.

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MKT 421 NEW Course Great Wisdom-tutorialrank.com

• MKT 421 Week 5 Team Assignment Final Marketing
  Plan and Presentation (2 sets)(NEW)

• MKT 421 Week 5 Individual Assignment Map the
  Supply Chain Paper (2 Sets)

• This tutorial contains two sets of Paper and
  Presentation
• Combine your Strategy and Positioning and
  Product, Pricing, and Channels papers along with
  your promotional strategy into a single Marketing
  Plan.

• This tutorial contains two sets of Paper
• Select an industry.
• Write a 750- to 1,000-word paper that identifies
  each link in the supply chain and the purpose and
  value in each.

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