Magento Development Company Australia - Webcircle

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Is Your Ecommerce Store Driving Real Conversions
or Just Traffic?
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Ecommerce Store

• With the rapidly increasing competition in
  ecommerce, it comes as no surprise that many
  retailers are investing a lot of time and effort
  in traffic-driving strategies.
• Of course, when you want to sell more products
  and drive more sales online, your primary goal
  becomes getting more visitors to land on your
  site. Because more visitors equal more customers,
  right?

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• But what if you come to know that most of the
  visitors to your site leave without making a
  purchase? Would you still focus a significant
  amount of time and attention on driving traffic?
• Good traffic doesnt necessarily mean a good
  conversion rate. Converting visitors into paying
  customers is paramount to ecommerce growth and
  success.

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• Even if you have a considerably high number of
  net customers, but the percentage of casual
  visitors to your site who are turning into
  customers is low, youre eventually going to run
  out of prospects, thus decreasing your sales and
  bottom line. So, your focus should be mainly on
  your conversions.

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• By putting to work effective conversion
  strategies, you can not only raise the number of
  visitors who actually purchase something when
  they visit your website, but they can also
  improve the quality of your visitor and customer
  base. Increased customer base and revenue will
  lead to improved marketing exposure for your
  business and brand.

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Converting Repeat Visitors into Paying Customers
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• Not every visitor intends to buy something on
  their first visit to your website. Your goal is
  to get such visitors to keep coming back to your
  site and make a purchase eventually. There are a
  couple of ways on the next slide to get recurrent
  visitors to your website

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• If you have a blog, update it regularly. People
  who are always interested in whats new and want
  to keep up with your brand updates, will
  regularly visit your blog.
• Make sure your website, business name, logo and
  URL are unique and easy to remember.
• Get visitors to sign up and use the s wisely to
  inform them about your new product and service
  updates instead of bombarding their inbox with
  irrelevant content.

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Social Media

• Run daily or weekly specials. If people know you
  offer a new deal every Monday or Friday (or ever
  day), theyll visit on those days to find out
  what it is.
• Introduce fun contests and games with small
  prizes and rewards like free products or
  subscriptions to keep visitors coming back
  interested and engaged.
• Make it easy for visitors to join you on social
  media only to keep them back to your site later
  through updates.

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Final Word
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Contact Us
Web Circle Suite 610/12 Century Circuit, Baulkham
Hills NSW 2153 1300 760 363 http//www.webcircle.c
om.au