Web Design & Development - Sigma Infotech

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5 Steps to Restoring the Effectiveness of Your
PPC Campaign
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Restoring the Effectiveness of Your PPC Campaign
Apparently, PPC advertising is a gateway to
online success for several marketers out there.
To some small businesses and beginners, however,
it is always challenging to drive traffic through
pay per click advertising. While every business
manages to attract small gains and favourable
changes in the beginning, most lose their track
down the road and undermine their campaign. That
said, we have come up with a little help by
gathering immediate steps you can take in an
attempt to boost your ineffective PPC campaign.
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• Steps are
• Abandon ineffective keywords now
• When your PPC campaign doesnt seem to yield good
  results for your business, its definitely time
  to look back into your keywords.
• Using the right mix of keywords remains one of
  the most crucial factors contributing to PPC
  success.

2. When negative keywords make sense It may sound
inappropriate to some marketers but adding
negative keywords to your campaign is necessary
to tackle bad searches. To get the most out of
your effort and money, define negative keywords
for your campaign that specify where your ads
should not appear.
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3. Reconstruct the landing page A PPC ad that
gets a lot of traffic only to direct it to an
irrelevant landing page is probably doing more
harm than good to your business. In order to
achieve high conversion rates, it is important to
make the landing page as specific to your
targeted keywords as possible. 4. Heed the
quality score Google rates ads with a quality
score that provides an insight into the quality
and relevant of both your keywords and PPC ads.

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5. Analyse and re-structure One practical way to
improve your advertising campaign is to just
review the ads thoroughly. Sometimes, the
smallest of mistakes like misspelled words or a
bad design can disrupt the functionality of a
campaign no matter how relevant your keywords.
Check your ad copy, design, message (you intend
to convey through your campaign) and your offers
for their uniqueness, relevance and originality.
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• To Summarise
• Your campaign should not just include converting
  keywords but also exclude keywords that dont
  convert at all.
• Irrelevant words that associate with bad searches
  can actually be utilised as negative keywords
  which you dont want your ads to show for.
• You landing page must be specific and relevant to
  your targeted keywords as well as the campaign in
  order for high conversions to occur.
• The better your quality score, the lower your CPC
  and the higher your ROI.
• Draw regular insights into your campaign and
  analytics reports to monitor your performance and
  progress.

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Contact Us
Suite 610/12 Century Circuit, Baulkham Hills NSW
2153, Australia Phone No. 1300 78 20 23 Fax
1300 79 44 02 http//www.sigmainfotech.com.au/