Web Marketing Strategy - Sigma Infotech

1
Web Marketing Strategy
2
Advertise Your Brand

• Pay Per Click Advertising

• Google Advertising

• Yahoo/Bing Advertising

• Twitter Advertising

• Facebook Advertising

• Banner Advertising

1300 782023
3
Pay Per Click Advertising

• When tangible results required in no time, Paid
  advertising comes handy.
• Pay Per Click Advertising is a perfect choice
  when you know there are customers out their
  looking for your products and services.
• This kind of advertising gives you full control
  over where your prospects will land on your site
  by allowing you to develop various landing pages.
• Medium like Pay Per Click Advertising, allows you
  to pay only when you get business from it.
• This performance-based model ensures the you the
  most relevant traffic that increase the
  conversion rate and minimises the cost per click.
  
• PPC campaigns helps you to increase your return
  on investment (ROI).

1300 782023
4
Google Advertising

• Google is the most widely used platform on World
  Wide Web to see results related to any topic.
• Every business or individual that wishes to be
  listed on this widely-used search engine can use
  its advertising platform, GOOGLE ADWORDS.
• Setting up a Google AdWords campaign is easy but
  the difficulty lies in implementation which need
  experts.
• Google AdWords campaign reach 80 of the internet
  users around the world, so probability of getting
  clicked on Google is much high.
• Your campaign can bring you instant visibility in
  front of your target market
• Best feature of Google AdWords is that your
  investment on campaign never goes waste.

1300 782023
5
Yahoo/Bing Advertising

• The combined network of Yahoo and Bing provides
  you the opportunity to reach millions of
  potential customers through its pay per click
  advertising platforms.
• Investing in Yahoo/Bing advertising would yield
  diversified traffic to your website.
• Yahoo and Bing advertising has all the features
  of Pay Per Click campaign such as quick results,
  cost-effective and lesser effort than organic
  search engine optimisation.

1300 782023
6
Twitter Advertising

• Twitter jumped into the advertising arena only
  recently and has a wide scope for business to
  advertise their brands to a large audience.
• Twitter has over 600 million registered user, so
  its wise to use Twitter advertising with your
  overall marketing plan.
• The Twitter advertising program is called
  promoted tweets that show up when the users
  search for certain keywords that the advertisers
  have bought to link to their ads.
• This new-age pay per click advertising tool
  gives a huge opportunity to business owners to
  spread awareness about your brand.
• Adding Twitter to your advertising portfolio can
  be a great move and give you an added advantage
  over your competitors.

1300 782023
7
Facebook Advertising

• Today, all your clients, customers, employees and
  business associates are on Facebook. This makes
  it imperative for you to utilise this platform
  for advertising your brand.
• People from all age groups and countries have
  their account on Facebook and you can
  demographically find members that will best
  respond to your services.
• On Facebook, advertisers has to begin with
  catching the attention of the members,
  developing a fan base, and then expending it by
  encouraging them to purchase your products and
  services.

1300 782023
8
Banner Advertising

• A well thought out banner advertising campaign is
  the most effective way of saying a lot with
  little, and to impress the target audience.
• Banner advertising can be a great way for you
  business to announce new product launches, your
  business events and drive sales.
• Designing a effective and thoughtful banner
  always help you to enhance your return on
  investment.
• Through the exchange program, you can choose the
  types of site on which your banner will appear
  and get more potential customers to your site.
• In return you have to publish their ads on your
  web pages, its that simple!

1300 782023
9
Contact Us
http//www.sigmainfotech.com.au
Email sales_at_sigmainfotech.com.au
Address
1.03, 29-31 Lexington Drive Norwest Business
Park Bella Vista NSW 2153
Call Us at
1300 782023