Connected TV advertising for electronics

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Connected TV advertising for electronics

• How CTV is Growing in APAC
• In contrast to the United States, APAC is a
  mobile-first market, therefore smartphones
  continue to be the driving force behind the
  growth of OTT streaming. Other distinctions show
  how marketers must carefully consider
  geographical locations in order to meet regional
  demand. The Asia-Pacific region (APAC), has rapid
  technology adoption rates and rising average
  video consumption hours, which may be the future
  of local digital advertising. Latin American
  nations that lead the world in digital ad spend
  growth rates are already in the spotlight.
• The opportunities that the CTV market in APAC
  provides advertisers are influenced by a number
  of factors. Global players like Netflix, Disney
  Hotstar, and regional services like Viu and
  Tencent Video are also present in the region. In
  March 2021, it was anticipated that 400 million
  people watched CTV/OTT content overall, with
  Singapore, Australia, and Indonesia topping the
  list of nations with the best CTV infrastructure.

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• The popularity of subscription-based services,
  along with the development of subscription
  fatigue and the general high ad tolerance of the
  region, favour ad-monetized CTV streams. The
  introduction of Disney's Hotstar service in
  September 2020 is a good example of how major
  industry players have taken note. Indonesia, in
  particular, has the third-highest number of
  broadband users in the region.
• For marketers looking to get into the industry,
  other cities, particularly Taiwan and Vietnam,
  offer attractive chances. To give their consumers
  more value, for example, Taiwan's traditional
  broadband providers frequently combine CTV
  services with their basic broadcast programming.
  This demonstrates the faith that regional media
  firms have in CTV as cord-cutting in the market
  increases. However, global juggernauts continue
  to dominate the most widely used platforms, with
  Netflix leading the pack, followed by iQiyi
  Taiwan and Line TV.
• Since people were confined to their homes due to
  the pandemic, streaming content became ingrained
  in people's habits, which accelerated the growth
  of OTT and CTV in APAC and globally. The
  ecosystem has grown so much that new players,
  platforms, technologies, and devices change the
  landscape every three months. While targeting
  advertising effectiveness and viewability has
  always been a priority for marketers, they
  frequently overlook the link between ad quality
  and customer engagement. But it has become clear
  in recent years that there is a direct
  correlation between ad quality and the likelihood
  of disengagement.

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• 9MO has collaborated with the biggest CTV
  inventory providers from the APAC region,
  including Lemma Tech, Taipei Digital, Viu, Tyroo,
  Ottera, TCL, and Baidu (Iqli), to name a few. The
  hybrid auction method also permits competition
  between several SSPs, DSPs, Brands, and Agencies.
  This makes it feasible to sell impressions for
  the best possible price. It is a secure option
  for deploying programmatic solutions since our
  SSAI unified auction system leverages machine
  learning to optimise yield.