Title: MKT 438 CART Become Exceptional/mkt438cart.com
1MKT 438 CART Become Exceptional/mkt438cart.com
- FOR MORE CLASSES VISIT
- www.mkt438cart.com
2 MKT 438 Entire Course FOR MORE CLASSES
VISIT www.mkt438cart.com MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper (2 Papers) MKT 438 Week 1 DQ 1 MKT 438 Week
1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week 2
Individual Assignment Public Relations Case Study
(BP) (2 Papers) MKT 438 Week 2 Team Assignment
Part I Public Relations Campaign (Delta Airlines)
MKT 438 Week 2 DQ 1 MKT 438 Week 2 DQ 2 MKT 438
Week 2 DQ 3 MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers) MKT 438 Week 3 Team
Assignment Part II Public Relations Campaign
Resources (Delta Airlines) MKT 438
3 MKT 438 Final Exam Guide FOR MORE CLASSES
VISIT www.mkt438cart.com Complete the Final
Examination. 1. The objective of public
relations is to sell 2. The R-A-C-E
approach to defining public relations includes
the following components 3. The job of
public relations professional is very much that
of an interpreter, where he interprets 4.
Which of the following trends contributed to
the evolution of public relations in the United
States? 5. Public relations goals must
be defined by
4 MKT 438 Week 1 DQ 1 FOR MORE CLASSES
VISIT www.mkt438cart.com Should a company be
concerned with public opinion? Why or why not?
5 MKT 438 Week 1 DQ 2 FOR MORE CLASSES
VISIT www.mkt438cart.com Which PR communication
tool do you feel is the most effective? Why?
6 MKT 438 Week 1 DQ 3 FOR MORE CLASSES
VISIT www.mkt438cart.com What role does PR play
in your organization? Explain your answer.
7 MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper (2 Papers) FOR MORE
CLASSES VISIT www.mkt438cart.com This Tutorial
contains 2 Papers Resources University Library,
Internet Write a 700- to 1,050-word paper in
which you define PR. Include in your paper
Explain your personal definition of PR and
definitions from three different sources, such as
the Public Relations Society of America,
textbooks, and so forth. Compare and contrast
these definitions in your paper. Explain why you
think there are so many different definitions of
PR. Prepare to discuss this assignment in class.
Format your paper consistent with APA guidelines.
8MKT 438 Week 2 DQ 1 FOR MORE CLASSES
VISIT www.mkt438cart.com What are some positive
and negative aspects of publicity?
9MKT 438 Week 2 DQ 2 FOR MORE CLASSES
VISIT www.mkt438cart.com At what stage of the
PR campaign should evaluation occur? Explain your
answer. What are three types of evaluation
techniques used in PR? What are examples of each?
10MKT 438 Week 2 DQ 3 FOR MORE CLASSES
VISIT www.mkt438cart.com How would PR research
impact a PR team? Give an example.
11 MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers) FOR MORE
CLASSES VISIT www.mkt438cart.com This Tutorial
contains 2 Papers MKT 438 WEEK 2 Public Relations
Case Study MKT 438 WEEK 2 Public Relations Case
Study Resource The Practice of Public Relations
textbook, University Library, Internet After
reading the case study BPs Loose Lips Sink
Credibility Ship (Chapter 1), please answer the
following questions in a Word document. How would
you assess BPs response to the Gulf of Mexico
oil spill? (Answer should be 90 to 175 words in
length) How could BP have prevented the damage
done by its CEO spokesperson? (Answer should be
90 to 175 words in length. Had you been advising
(CEO
12 MKT 438 Week 2 Team Assignment Part I Public
Relations Campaign (Delta Airlines) FOR MORE
CLASSES VISIT www.mkt438cart.com Part I Public
Relations Campaign MKT 438 WEEK 2 Resources The
Practice of Public Relations textbook, University
Library, Internet. Select a PR scenario from the
following list An organization wants to position
itself as a leader in embracing diversity in the
workplace An organization is experiencing
security issues associated with operating on the
Internet An organization is moving one of its
manufacturing facilities to another country to
maximize labor cost reductions An organization
wants to create awareness of its efforts in
sustainability, recycling and reusability. Select
an industry that operates in your selected
scenario. A home health care provider A regional
airline A manufacturer or auto parts and
components A non-profit organization focused on
youth
13 MKT 438 Week 3 DQ 1 FOR MORE CLASSES
VISIT www.mkt438cart.com What PR tools are
critical in building long-term relationships an
organization's publics? What are the advantages
and disadvantages of these tools?
14 MKT 438 Week 3 DQ 2 FOR MORE CLASSES
VISIT www.mkt438cart.com What is your
organization's relationship with the local,
regional, national, and global media? How does it
impact your organization's PR coverage?
15 MKT 438 Week 3 DQ 3 FOR MORE CLASSES
VISIT www.mkt438cart.com How critical is the
internal communications process in PR? Explain.
16 MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers) FOR MORE CLASSES
VISIT www.mkt438cart.com This Tutorial contains
2 Papers MKT 438 WEEK 3 Organizational and
Societal Functions of Public Relations Paper
Resources The Practice of Public Relations
textbook, University Library, Internet Select an
organization with which you are familiar, and
identify an issue within that organization that
would have both organizational (internal) and
societal (external) implications. Part I Prepare
a 7- to 10-slide PowerPoint presentation in which
the following is addressed Explain the
organizational and societal functions of PR.
Compare and contrast the organizational and
societal implications in the issue you have
17 MKT 438 Week 3 Team Assignment Part II Public
Relations Campaign Resources (Delta Airlines) FOR
MORE CLASSES VISIT www.mkt438cart.com 438 WEEK
3 Part II Public Relations Campaign Resources
The Practice of Public Relations, textbook,
University Library, Internet Write a 700- to
1,050-word paper in which you recommend
strategies to build media relations and generate
publicity for the organization selected in
Learning Team Meeting One. Address the following
in your Strategy Paper List objectives for the
Public Relations Campaign. Identify the risks in
the strategy and discuss what the Public
Relations team can do to minimize them. Write a
media release and create a media distribution
list for the media release. Develop a tactical
plan utilizing at
18 MKT 438 Week 4 DQ 1 FOR MORE CLASSES
VISIT www.mkt438cart.com Why is it important to
integrate anticipated crisis responses in an
organization's proactive PR planning?
19 MKT 438 Week 4 DQ 2 FOR MORE CLASSES
VISIT www.mkt438cart.com What potential effects
can a crisis have on an organization? Explain
your answer.
20 MKT 438 Week 4 DQ 3 FOR MORE CLASSES
VISIT www.mkt438cart.com Read the case on the
Exxon Valdex. What do you see as the top PR
problems from this case and what would you do
differently if you were in the PR department?
21 MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis FOR MORE
CLASSES VISIT www.mkt438cart.com Resource The
Practice of Public Relations Select one of the
following case studies located in The Practice
of Public Relations or a case study assigned or
approved by faculty The Tylenol Murders, Ch.
2 Exxon Corporations Bad Good Friday, Ch. 5
The Katrina Kalamity, Ch. 13 Wendys Fingers a
Hoaxer, Ch. 19 Write a 1,050- to 1,400-word case
study analysis in which youevaluate the
effectiveness of communication between
an organization and its publics.
22 MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers) FOR
MORE CLASSES VISIT www.mkt438cart.com MKT 438
Week 4 Individual Assignment Public Relation Case
Study ( McDonalds) (2 Papers)
23 MKT 438 Week 5 DQ 1 FOR MORE CLASSES
VISIT www.mkt438cart.com How has technology impa
cted the dissemination of information to global
publics?
24 MKT 438 Week 5 DQ 2 FOR MORE CLASSES
VISIT www.mkt438cart.com How can the power of
PR influence and change your point of view? Is
this ethical?
25 MKT 438 Week 5 DQ 3 FOR MORE CLASSES
VISIT www.mkt438cart.com How has globalization,
technology, and diversity affected PR in the past
five years?
26 MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary FOR MORE
CLASSES VISIT www.mkt438cart.com MKT 438 WEEK 5
Managing a Crisis Simulation Resources Managing
a Crisis Using Public Relations simulation
Complete the simulation. Write a 1,050- to
1,400-word summary answering the following
questions What does proactive planning mean?
What feedback mechanism should public relations
develop in this situation? What is an ineffectual
way of deploying this plan? Provide two examples
of what not to do in this situation. When is a
proactive crisis management plan needed? And why?
When does public relations utilize reactive
crisis management? What role does public
relations play in reactive crisis management?
Format your summary consistent with APA
guidelines.
27 MKT 438 Week 5 Team Assignment Final Public
Relations Campaign (Delta Airlines) FOR MORE
CLASSES VISIT www.mkt438cart.com Resources The
Practice of Public Relations, textbook,
University Library, Internet Part I Write a 700-
to 1,050-word paper that will include the
following elements in your Public Relations
Campaign An analysis of the relationship between
the Public Relations Campaign and marketing
within the integrated marketing communications
program of the organization A crisis management
planIdentify a potential crisis related to the
public relations campaign and outline a plan to
address the crisis. Include a proactive plan and
a plan if it is necessary to react to a crisis.
An analysis of the impact of technology and
28MKT 438 CART Become Exceptional/mkt438cart.com
- FOR MORE CLASSES VISIT
- www.mkt438cart.com