MKT 500 Begins Education / snaptutorial.com

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MKT 500 Course Begins Education /
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MKT 500 Course Begins Education /
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• MKT 500 Week 4 Assignment 1 - Part A Your
  Marketing Plan

• MKT 500 Week 6 Assignment 2 - Part B Your
  Marketing Plan (2 Papers)

• From the start of this course, you have accessed
  the Interactive Marketing Plan tool and used the
  step-by-step guide to complete Part A of your
  marketing plan. You are required to submit a
  marketing plan for a hypothetical product-based
  company.

• 1. Revise your executive summary from Assignment
  1, based on feedback from your instructor.
• 2. Develop a branding strategy for your product
  that covers the brand name, logo, slogan, and at
  least one (1) brand extension.
• 3. Develop a marketing strategy for your product

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MKT 500 Course Begins Education /
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• MKT 500 Week 8 Assignment 3 - Part C Your
  Marketing Plan (2 Papers)

• a. Classify the companys major competitors as
  inter- or intra-competitors. Categorize the
  competitors major strengths and weaknesses.
• b. Develop the differentiation strategy in
  relation to the closest competitor.
• c. Establish whether the companys intention is
  to be a leader within the industry.

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MKT 500 Course Begins Education /
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