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• MKT 498 Entire Course

• MKT 498 Final Exam Guide

• MKT 498 Week 1 Individual Assignment Purpose and
  Value of Integrated Marketing Paper
• MKT 498 Week 1 Individual Assignment Purpose and
  Value of Integrated Marketing Paper (New)
• MKT 498 Week 1 DQ 1
• MKT 498 Week 1 DQ 2

• Xerox offers a color printer that sells for
  1,200, which they want to market to businesses.
  As the marketing manager for Xerox printers, you
  want to select an advertising medium that has a
  long exposure time and that can attract and
  retain a prospective customers attention, and
  you have a budget of 20 million.

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MKT 498 Course Begins Education /
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• MKT 498 Week 1 DQ 1

• MKT 498 Week 1 DQ 2

• What is integrated marketing?
• What is the value of integrated marketing in
  todays business environment?
• How is integrated marketing different from
  traditional marketing?

• What are the "non-quantifiable" tools in
  marketing? How can these tools be evaluated? What
  is the value of using these tools? How can you
  justify the use of non-quantifiable tools for
  creating a marketing strategy for a marketing
  plan?

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• MKT 498 Week 1 DQ 3

• MKT 498 Week 1 Individual Assignment Purpose and
  Value of Integrated Marketing Paper (New) 

• What are the different types of tools available
  for businesses to conduct marketing analyses? How
  are the outcomes different? How are the different
  tools for marketing analyses important in
  developing an integrated marketing communication?
  Provide an example.

• MKT 498 Week 1 Individual Assignment Purpose and
  Value

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MKT 498 Course Begins Education /
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• MKT 498 Week 1 Individual Assignment Purpose and
  Value of Integrated Marketing Paper

• MKT 498 Week 2 DQ 1

• Write a 700- to 1,050-word paper in which you
  describe the purpose and value of integrated
  marketing.
• In your paper, investigate an existing company
  and determine if the company has an integrated
  marketing campaign for one of the products or
  services they sell.

• Why is it important to have a unique competitive
  advantage (often called a unique selling
  proposition, or USP)? Is a competitive advantage
  perceived or real?

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• MKT 498 Week 2 DQ 2

• MKT 498 Week 2 DQ 3

• What is a target market? How do you segment a
  market to identify a target market? What is the
  value of identifying the optimal target market
  for a product or service?

• How does demographic and geographic data
  collection differ from psychographic and life
  cycle data collection? What is the value of each?
  Provide examples.

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• MKT 498 Week 2 DQ 4

• MKT 498 Week 2 DQ 5

• What assessment tools might a business use to
  determine what your competition is doing? How do
  you collect data on the competition? Provide
  examples.

• What is the value and purpose of a marketing
  positioning statement? How does the assessment
  affect the development of the marketing position?
  How often should the marketing position change or
  be reviewed? Does it depend on the type of
  business or customer? Provide examples.

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• MKT 498 Week 2 DQ 6

• MKT 498 Week 2 Individual Assignment Marketing
  Analysis Tools Table

• Why is product life cycle important? What changes
  should occur in advertising, sales, and promotion
  at the various stages of the product life cycle?
  Provide examples.

• Complete the Marketing Analysis Tools Table which
  is posted in the Course Materials Forum. This
  table lists the various tools that are used by
  marketers to analyze product positioning,
  competitive positioning, customer perceptions,
  and distribution-channel analysis.

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• MKT 498 Week 2 Individual Assignment week 2
  Competitive Advantage and Objectives Analysis(New)

• MKT 498 Week 3 DQ 1

• MKT 498 Week 2 Individual Assignment week 2
  Competitive Advantage and Objectives Analysis

• What are some of the current trends influencing
  the effectiveness of advertising? What effect
  does emerging technology have on advertising?
  What are the changes in consumer behavior that
  are being affected?

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• MKT 498 Week 3 DQ 2

• MKT 498 Week 3 DQ 3

• Identify a current and innovative advertising
  campaign you have observed recently. What are the
  characteristics of the campaign? Why is it
  innovative?

• What is CPM? Why is CPM important? What are some
  of the differences between total cost of CPM
  and advertisement versus the CPM rate?

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MKT 498 Course Begins Education /
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• MKT 498 Week 3 DQ 4

• MKT 498 Week 3 DQ 5

• Why is important for a business to consider
  alternative marketing tactics when developing an
  integrated marketing communication (IMC)
  campaign? What are some of the strengths of each
  type of communication? Provide examples. How do
  the types of communication vary by product
  category?

• What is the difference between quantifiable and
  non-quantifiable outcomes in marketing? Provide
  an example. How do these outcomes affect the
  post-evaluation of branding and positioning
  strategies with regards to an IMC plan? How does
  a marketing plan justify the non-quantifiable
  tools in its strategy?

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• MKT 498 week 3 Integrated Marketing Communication
  Target Market Paper (New)

• MKT 498 Week 3 Team Assignment Target Market and
  Competitive Advantage Paper

• MKT 498 week 3 Integrated Marketing Communication
  Target Market Paper

• Identify the ideal target market for your
  Learning Teams selected product or service,
  based on your research. In your paper, include
  the following
• Provide a specific description of the target
  market, which should be measurable, accessible,
  sustainable, differentiable, and actionable. (2
  points)

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MKT 498 Course Begins Education /
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• MKT 498 Week 4 DQ 1

• MKT 498 Week 4 DQ 2

• What is the relationship between a target market
  and selecting a distribution channel? How do the
  changes in the target market affect the design of
  the distribution channel? Provide an example.

• What decisions go into selecting a distribution
  channel? What decisions go into selecting new
  distribution channels? What is the difference
  between a vertical and a horizontal distribution
  channel? Provide an example.

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• MKT 498 Week 4 DQ 3

• MKT 498 Week 4 DQ 4

• What effect has e-commerce had on traditional
  brick-and-mortar business? Provide at least two
  examples and explain the effects. How can a
  business determine what proportion of the budget
  should be allocated for e-commerce? How has
  e-commerce globalized the small business?

• What is a value-added network? What are the
  advantages and disadvantages of selecting
  value-added networks? How does the distribution
  change with the different stages of the product
  life cycle?

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MKT 498 Course Begins Education /
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• MKT 498 Week 4 Individual Assignment Alternative
  Marketing Options Paper

• MKT 498 Week 4 Integrated Marketing Communication
  Positioning Strategies Paper (New)

• Write a 700- to 1,050-word paper in which you
  identify one marketing option from each category
  below which would be realistic for the product or
  service examined. The categories are
  advertising, personal selling, public relations,
  and promotions.

• MKT 498 Week 4 Integrated Marketing Communication
  Positioning Strategies Paper

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• MKT 498 Week 4 Team Assignment Marketing
  Communication Paper (New)

• MKT 498 Week 4 Team Assignment Marketing Position
  Statement Presentation

• MKT 498 Week 4 Team Assignment Marketing
  Communication Paper

• Create a 12-slide Microsoft PowerPoint
  presentation in which you develop and justify a
  Marketing Position Statement for the selected
  product or service.
• Your cover slide will be Slide 1, your Marketing
  Position Statement will be Slide 2, and your
  references slide will be Slide 12,

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• MKT 498 Week 5 Assignment Communication Channels
  Paper (New)

• MKT 498 Week 5 Team Assignment Integrated
  Marketing Communication Plan (New)

• MKT 498 Week 5 Assignment Communication Channels
  Paper

• MKT 498 Week 5 Team Assignment Integrated
  Marketing Communication Plan

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MKT 498 Course Begins Education /
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• MKT 498 Week 5 Team Assignment Integrated
  Marketing Communications (IMC) Plan Paper

• 1. Executive Summary and Introduction
•  2. Opportunity Analysis Alicia
•  3. Market Assessment and Strategy / Integrated
  Marketing Communications Objective
•  4. Advertising / Sales / PR
•  5. Evaluation and Conclusion / Post Final

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