MKT 431 Begins Education / snaptutorial.com

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MKT 431 Course Begins Education /
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MKT 431 Course Begins Education /
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• MKT 431 Entire Course

• MKT 431 Final Exam Guide

• MKT 431 Week 1 Individual Assignment Business
  Opportunity Paper (2 Papers)
•  MKT 431 Week 2 Team Assignment Trends and
  Conditions Paper (2 Papers)
•  MKT 431 Week 3 Individual Assignment Niche
  Marketing and Customer Involvement Presentation
  (2 Presentation)
•  

• FINAL EXAM MKT431 (10 points) Fill in the Blank
• Students Name _____ ____________________
• 1. Unlike traditional research, the
  entrepreneurial approach recognizes that
  customers are emotional, not just rational, and
  their feelings and instincts influence their
  __________.

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MKT 431 Course Begins Education /
snaptutorial.com

• MKT 431 Week 1 Individual Assignment Business
  Opportunity Paper(2 Papers)

• MKT 431 Week 2 Team Assignment Trends and
  Conditions Paper(2 Papers)

• Individual
• Business Opportunity Paper
• Resources University Library, Internet
• Select an industry from the following list and
  develop a business idea for that industry
• Apparel

• Identify a good business opportunity in that
  industry that wasnt presented by members of your
  team in the individual assignment.
• Select an industry that a teammate researched in
  the Individual Assignment.
• Resources University Library, Internet

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MKT 431 Course Begins Education /
snaptutorial.com

• MKT 431 Week 3 Individual Assignment Niche
  Marketing and Customer Involvement Presentation
  (2 Presentation)

• MKT 431 Week 4 Team Assignment Memo to Business
  Partners(2 Papers)

• University Library, Internet, and the Virtual
  Organizations can be found on the student website
• USP strategies involving customer input that
  could be used by the organization
• Potential target market niches for your selected
  organization
• At least three things that could be changed

• Explain the characteristics of the market niche
  to which the product or service will be targeted.
• Provide your recommendation of brand
  characteristics that will support the total
  products value.
• Specify the overall value proposition of the
  total product

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MKT 431 Course Begins Education /
snaptutorial.com

• MKT 431 Week 5 Individual Assignment Ethics and
  Product Consumption Paper(2 Papers)

• MKT 431 Week 5 Team Assignment Marketing Your
  Business Paper(2 Papers)

• Product using the six pillars of the marketing
  code of ethicshonesty, responsibility, caring,
  respect, fairness, and citizenship.
• Provide at least two ways in which the company
  could make further progress as a good corporate
  citizen when it comes to consumption of its
  products.

• Determine the level of relationship marketing
  that would be appropriate.
• Develop an appropriate advertising and promotion
  strategy.
• Identify the best uses for technology in terms of
  marketing the product or service.

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MKT 431 Course Begins Education /
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