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1MKT 441 Course Extraordinary Success
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- MKT 441 Week 1 Individual Assignment The
Importance of Market Research
- MKT 441 Week 1 Individual Assignment The
Importance of Market Research (UOP Course) - MKT 441 Week 2 Individual Assignment Global
Market Research Case Study Analysis (UOP Course) - MKT 441 Week 2 Individual Assignment Market
Research Plan Phase 1 Problem Identification and
Project Outline (UOP Course) - MKT 441 Week 3 Individual Assignment Market
Research Tools Paper (UOP Course) - MKT 441 Week 3 Individual Assignment Market
Research Implementation Plan Phase 2 Research
Tools Paper (UOP Course)
- Resources University Library, Internet
-
- Select an organization with which you are
familiar. -
- Write a 700- to 1,050-word paper in which you
describe the importance of marketing research to
your selected organizations management team. In
your paper, address the following - Define market research.
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- MKT 441 Week 2 Individual Assignment Global
Market Research Case Study Analysis
- MKT 441 Week 2 Individual Assignment Market
Research Plan Phase 1 Problem Identification and
Project Outline
- Resources Case 3-2 Sperry/MacLennan Architects
and Planners of Marketing Research (Aaker, Kumar,
Day) - Write a 1,050- to 1,400-word case study analysis
of the Sperry/MacLennan Architects and Planners
case. Address the following in your analysis - Describe the situation discussed in the
case. - Identify the key issues for the
organization in your selected case. - Discuss possible ways the organization
might address these issues.
- Resources Internet, University Library
- Select an organization with which you are
familiar. The organization must be considering
introducing a new product or service. - This organization is the basis for your Market
Research Implementation Plan. You will discussing
the is organization in weeks 2, 3 and 5. -
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- MKT 441 Week 3 Individual Assignment Market
Research Implementation
- MKT 441 Week 3 Individual Assignment Market
Research Tools Paper
- Resources University Library, Internet
- Write a 750- to 1,050-word paper in which you
examine the applicability of different marketing
research tools to the scenario you selected for
your Market Research Implementation Plan from
Workshop 2 Problem Identification and Project
Outline. Address the following in your paper
- Resources Internet, University Library
- Write a 1,050- to 1,400-word paper in which you
differentiate among the research tools used in
primary and secondary research. In your paper,
discuss the differences in primary and secondary
research when using qualitative and quantitative
approaches and indicate which tools are used for
each approach and why.
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- MKT 441 Week 4 Individual Assignment Marketing
Strategies Proposal Kudler Paper
- MKT 441 Week 4 Individual Discussion Question
- Kudler Fine Foods is a gourmet grocery store that
prides itself on customer service. As a growing
enterprise in a competitive market, Kudler Fine
Foods wants to create a marketing campaign to
improve and maintain long-term customer loyalty. -
- Resources University Library, Internet
- Discussion Question
- Assume you are a field marketing professional,
responsible for marketing your company's products
in the South Florida region of a medium-size
corporation. You receive a CD from your corporate
marketing group, based in Detroit, Michigan,
which includes a set of electronic files
containing print advertisements ready for you to
use in magazines you choose in South Florida.
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- MKT 441 Week 5 Individual Assignment Market
Research Implementation Plan Final Paper
- Resources Problem Identification and Project
Outline, Internet, University Library - Write a 1,750- to 2,100-word Market Research
Implementation Plan based on the scenario you
selected in Workshop 2. Address the following in
your plan Conduct market research
concerning the selected scenario using secondary
market research resources.
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- MGT 434 Week 3 Individual Assignment Interactive
Simulation Paper
- What types of employers must comply with
affirmative action? How might affirmative action
implementation conflict with EEO compliance? How
might affirmative action be a positive force in
the workplace? Provide an example. -
- Resource Preventing Workplace Discrimination
Simulation - Complete the simulation Preventing Workplace
Discrimination found on the student web page for
Week Three and answer the following questions - What are some measures a company may take to
reasonably accommodate people with disabilities,
or those with a known drug abuse problem, and how
does the simulation demonstrate these?
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- Describe the range of testing that is allowed in
the workplace. What are some of the limitations
of workplace testing? What are some of the
limitations of preemployment testing? What are
some of the potential pitfalls for management?
What might management do to avoid the pitfalls? -
- What are some of the performance evaluation
methods? How might these methods be perceived as
discriminatory? How might employers ensure that
their performance evaluation process is
nondiscriminatory? What might employers do to
help encourage fairness in performance
evaluation? -
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- What are some of the constitutional protections
of privacy? What privacy rights are afforded to
public and private sector employees? How might
privacy rights be waived?
- Under what circumstances is it legal, advisable,
or ethical to engage in the following practices - Require pre offer medical examinations of some
applicants and not others - Require post-offer, pre employment medical
examinations of some applicants and not others - Retain information generated by medical and
preemployment testing in each applicant's general
personnel file -
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- MGT 434 Week 4 Team Assignment Labor Relations
Paper
- MGT 434 Week 5 Final Exam
- Happy Trails, LLC. is a medium-sized independent
living home, a for-profit facility located in a
suburban environment. Due to traffic and road
congestion, this eldercare facility is the most
convenient independent living home near the city.
Independent living homes in the city offer many
of the same services as Happy Trails, but are
more expensive. The elderly may go to a several
hospitals for acute health care issues.
- Welcome to the MGT434, Employment Law, final
exam. You are to answer 5 of the following 9
questions with responses of at least 200 words
and post your final exam to the Assignments link - Jenner began working for Encyclopedia Britannica
as a part-times sales representative in 1983. Her
position required selling Encyclopedia
Britannicas educational products. Until 1995,
she worked as a part-times sales representative
and then a district manager for Encyclopedia
Britannica.
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- MGT 434 Week 5 Team Assignment Employee Handbook
Assignment
- Prepare a 1,750-to 2,050-word document in which
you create a representation of actual sections of
an employee handbook - Note. The handbook must be original student
content and work. - In addition to describing the company to which
the employee handbook applies, also address the
issues of privacy, employee or applicant testing,
and performance evaluations in the global
workplace. This assignment must include, but is
not limited to, the consideration of the
following questions in drafting your handbook
sections -
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