SEO

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SEO for 2016 How Search Has Changed How
Marketers Tactics Must Shift

• SEOVendor, Wizard of ask_at_seovendor.co
  http//seovendor.co/

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What Changed?
A brief look at how SEO has evolved over the past
five years.
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Searchers (and engines) are demanding more from
results than ever before
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Page Speed Expectations
Via http//seovendor.co/
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Design UX Expectations
http//seovendor.co/
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Content Quality Expectations

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Employing User Usage Data
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Leaning More Heavily on Human Quality Raters
http//seovendor.co/our-blog/
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Past SEO Success May Not Be Indicative of the
Future
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The move from keyword matching to topic
association
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Googles Upgraded Their Understanding
Have We Upgraded Our Content?
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Domain-level keyword connections are on the rise
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Dont Have a Domain-Level Content Strategy?
You May Lose to Less SEO-Sophisticated, More
Brand-Focused Competitors
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Googles crackdown on spam is basically a
crackdown on ranking without a brand
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Critical SEO data still flows for the 1, but is
unavailable to the 99
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But If Youre a Big Advertiser, that Keyword Data
Still Flows Through Your Reports
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This Inequity Might Feel Familiar
Over time, behaviors of brands, searchers,
algorithms have combined to create something
similar in SEO
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Tactics
Processes and practices to change in the year
ahead to stay a step ahead
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Keyword
Research Targeting
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Link
Building Earning
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Content Marketing May Be Creating False
Expectations Bad Practices
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Criteria for Modern Content Investments
One-of-a-Kind appears nowhere else on the web
Relevant contains content engines can interpret
as on-topic
Helpful resolves the searchers query in a
useful, efficient manner
Uniquely Valuable provides information thats
unavailable elsewhere
Great UX is easy pleasurable to consume on any
device
Likely to Spread convincingly answers the
question Who will amplify this content and why?
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Only by increasing the vectors of exposure to
potentially powerful events can you scale ROI
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Pinterest
LinkedIn
SEO
Blogging
Twitter
Photography
Display Ads
Google
Interviews
Illustration
Presentations
Video
Podcasts
Overinvest in your unique strengths.
Whitepapers
Networking
Offline Advertising
Instagram
In-Person Relationship Building
Email
Social Ads
PPC
Illustration
Facebook
Research
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SEO is getting harder
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But, that high barrier to entry means greater
opportunity for those who succeed.