10 Essentials For Local SEO in Edmonton

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10 Essentials For Local SEO in Edmonton
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There is a quote that states, if you build it,
they will come. Sadly, this quote doesnt extend
to the always shifting world of the internet. You
can have the best looking, most functional site
in the world, but it doesnt guarantee traffic or
engagement. Without a good Local SEO plan in
place your website will rank poorly in Google and
other search engines, meaning nobody will get the
pleasure of learning more about your brand in
Edmonton or further afield.
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According to Google "4/5 consumers now use search
engines to find products, services or experiences
nearby."So how do you boost your local SEO
visibility?  The following ten steps will get
your Edmonton business website on Google's radar
and help increase your local businesses'
visibility in Search Engine Results Pages
(SERP's) within the Edmonton area.
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1. Claim Your Google Business Page.Investing
even a modicum of time and energy into claiming
your Google business page will pay off with
improved local search visibility, especially if
you have a small business. Google loves it when
you play in their sandbox. Make sure your profile
is 100 complete so you are providing Google with
as much information as possible about your
business so they can easily include your website
in their local listings.
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2. Optimize Title Tags Meta DescriptionsThe
title tags and corresponding meta description
tags on every page of your site should be
optimized to let searchers and search engines
know where your business is located. The mistake
many businesses make on their website is only
optimizing the homepage page and ignoring other
pages.
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3. Add A Clear NAP And Google Map To Your Contact
PageMake sure your contact page is visible from
your homepage and also all other pages on your
site, either in the header or footer ideally. The
contact page itself should have a clear NAP
(name, address, phone number) and a Google Map.
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4. Optimize the Content On Your Site For Local
KeywordsYou want to make sure the content on
your site confirms what your page title states
but in a semantic way. Google is shifting more
and more towards semantic search, looking at the
intention of what the searcher is looking for and
their location so they can present results that
are more personalized. So, if you were to write
for your own blog with semantic intention
targeting the keywords Edmonton Interior
Design, then you need to discuss interior design.
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5. Make Sure Your Blog Content Is Also Optimized
For Local KeywordsIt is easy to get a little
lazy when writing blog content for a local
business website. Instead of localized content,
articles are typically generic 5 tips and how
to content which provide good advice, but isnt
based on what is happening in the local
community. Keep abreast of current events and
stay dialed into the community and then create
blog content accordingly.
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6. Add Local Photos and Videos To Your Content To
Compliment ItDon't just create walls of text on
your website. Compliment your site's content with
interesting local photos and videos  How will
Google know this media is optimized for local
search? The media file names, alt tags and titles
of every image and video should include local
keywords that describe the scene in the media.
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7. Make Sure Your Social Networks Are Localized
And Connected To Your WebsiteMake sure your
social profiles are complete with your business's
name, address and phone number on them and link
back to your website. Cross posting content from
your website to these social profiles and create
new localized content also for them specifically.
These social signals will help tell Google you
are a well established local business.
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8.  Build Local Links From Authority
SitesBuilding local links to your site should
include adding your business information to local
directories. Other good linking ideas include
setting up a resource page on your site to review
complimentary businesses in your area, providing
useful content to other local websites in
exchange for a link and connecting with local
educational websites to earn valuable .edu links.
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9. Make Sure Your Site Is Mobile ResponsiveA
lot of local search is now occurring when people
are on their mobile devices. Mobile users walk
around town looking for local businesses that can
satisfy their immediate needs. You need to make
sure these searches can find the right
information on your site quickly and easily
otherwise they will find a site that can.
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10. Use Micro-data To Reinforce Your NAPYou
want to add micro data to your site that is
consistent with the NAP settings you have already
used on your website. This reinforces your sites
local business information to Google. Check
schema.org for information about adding micro
data to your website.
http//www.mediashaker.com