LOCAL SEO TRENDS - 2020

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LOCAL SEO TRENDS - 2020
Presented by Techwyse Internet Marketing
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WHAT IS LOCAL SEO?
Local SEO refers to the process of 'optimizing'
your online presence to attract more business
from relevant local searches
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WHAT IS LOCAL SEARCH?
First, lets look at the differences between a
standard informational search and whats known
as a local search.
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DID YOU KNOW? According to Google, 46 of
searches have a local intent.
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Whereas anyone in the world with good enough SEO
and authority can rank for a search query like
how to fix a blocked drain, when the query has
much more purchase intent behind it, it becomes
plumbers near
me or best plumber in location.
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WHAT ARE LOCAL SERPS?
What local businesses need most to improve
traffic to their websites or through their doors
is visibility on whats known as the local
pack or 3-pack. This is the block of three
business listings that appear below the map in
the results displayed after a Google search with
local intent.
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WHAT IS GOOGLE MY BUSINESS?
Google My Business is a free and easy-to-use tool
for businesses and organizations to manage their
online presence across Google, including Search
and Maps.
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This is whats known as the Knowledge Panel.
Your GMB profile can include a host of
information submitted by yourself, such as
services you offer, contact details, business
description, category, and opening times but
its important to note that features such as GMB
attributes, GMB QAs, and Google Reviews are
almost entirely generated by consumers, ideally
with experience of your business.
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WHAT ARE CITATIONS?
A citation is any place your business NAPW
(Name, Address, Phone number, Website URL)
information appears together online, typically in
an online directory or business listings
website. These are particularly important to get
in place for local SEO, as if you dont appear in
the places people are looking for businesses
like yours, youre likely to get overtaken by
the competitors that do.
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HOW DO I RANK WELL IN LOCAL SEARCH?
So now you know what local business SEOs all
about, youll probably be wondering how to
actually achieve success in it! First, wed
recommend familiarizing yourself with the three
core elements of local search ranking
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P R O X I M I T Y
R E L E V A N C E How relevant to the search
query are your products and services?
How close is your business to the searcher? P R
O M I N E N C E What do other consumers say about
your products and services?
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L O C A L S E O T R E N D S
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Google continues to dominate local SEO. Voice
search is growing. Keep local keywords in
mind. Local search ads are becoming increasingly
prevalent. Reviews are more important than
ever. Cater to your mobile customers.
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GOOGLE CONTINUES TO DOMINATE LOCAL SEO.
Google My Business and Google Maps provide local
customers with guidance and directions when
they're searching for a business. Make sure you
have an accurate and up-to-date listing with
Google My Business.
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VOICE SEARCH IS GROWING.

• Voice assistants such as Alexa and Siri have
  gotten people comfortable with talking to their
  devices rather than just typing on them.
• When people are talking into their phones or
  voice search assistants, they will talk in a
  natural way rather than typing in traditional
  keywords.

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KEEP LOCAL KEYWORDS IN MIND.
In order to optimize your content for local
search, think of the most common keywords
customers use when seeking your type of
business. This includes keywords related to your
city or town, region and neighborhood.
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REVIEWS ARE MORE IMPORTANT THAN EVER.
Online reviews are essential for social proof.
Studies show that many people value a positive
review as much as a personal recommendation.
That's why small businesses need to do everything
possible to encourage their customers to leave
reviews.
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CATER TO YOUR MOBILE CUSTOMERS.

• The explosion of mobile devices is closely
  connected to the rising importance of local SEO.
  It's convenient for people to look for a business
  from their smartphones.
• Use responsive design for your website.
• Keep your images mobile-friendly by reducing file
  sizes.
• Use mobile-friendly fonts and layouts.

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Thank you!
Presented by Techwyse Internet Marketing
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