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• MKT 438 Entire Course

• MKT 438 Final Exam Guide

• MKT 438 Week 1 Individual Assignment Defining
  Public Relation Paper (2 Papers)
• MKT 438 Week 1 DQ 1
• MKT 438 Week 1 DQ 2
• MKT 438 Week 1 DQ 3
• MKT 438 Week 2 Individual Assignment Public
  Relations Case Study (BP) (2 Papers)
• MKT 438 Week 2 Team Assignment Part I Public
  Relations Campaign (Delta Airlines)

• Complete the Final Examination.
• 1.         The objective of public relations is
  to sell
• 2.         The R-A-C-E approach to defining
  public relations includes the following
  components 
• 3.         The job of public relations
  professional is very much that of an
  interpreter,

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• MKT 438 Week 1 DQ 1

• MKT 438 Week 1 DQ 2

• Should a company be concerned with public
  opinion? Why or why not?

• Which PR communication tool do you feel is the
  most effective?
• Why?

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• MKT 438 Week 1 DQ 3

• MKT 438 Week 1 Individual Assignment Defining
  Public Relation Paper (2 Papers)

• What role does PR play in your organization?
  Explain your answer.

• This Tutorial contains 2 Papers Resources
  University Library, Internet Write a 700- to
  1,050-word paper in which you define PR. Include
  in your paper Explain your personal definition
  of PR and definitions from three different
  sources, such as the Public Relations Society of
  America, textbooks, and so forth

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• MKT 438 Week 2 DQ 1

• MKT 438 Week 2 DQ 2

• What are some positive and negative aspects of
  publicity?

• At what stage of the PR campaign should
  evaluation occur? Explain your answer.  What are
  three types of evaluation techniques used in PR?
  What are examples of each?  

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• MKT 438 Week 2 DQ 3

• MKT 438 Week 2 Individual Assignment Public
  Relations Case Study (BP) (2 Papers)

• How would PR research impact a PR team?  Give an
  example.

• This Tutorial contains 2 Papers MKT 438 WEEK 2
  Public Relations Case Study MKT 438 WEEK 2 Public
  Relations Case Study Resource The Practice of
  Public Relations textbook, University Library,
  Internet After reading the case study BPs Loose
  Lips Sink Credibility Ship (Chapter 1), please
  answer the following questions in a Word document

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• MKT 438 Week 2 Team Assignment Part I Public
  Relations Campaign (Delta Airlines)

• MKT 438 Week 3 DQ 1

• Part I Public Relations Campaign MKT 438 WEEK 2
  Resources The Practice of Public Relations
  textbook, University Library, Internet. Select a
  PR scenario from the following list An
  organization wants to position itself as a leader
  in embracing diversity in the workplace An
  organization is experiencing security issues
  associated with operating on the Internet An
  organization

• What PR tools are critical in building long-term
  relationships an organization's publics? What are
  the advantages and disadvantages of these tools?

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• MKT 438 Week 3 DQ 2

• MKT 438 Week 3 DQ 3

• What is your organization's relationship with the
  local, regional, national, and global media? How
  does it impact your organization's PR coverage?

• How critical is the internal communications
  process in PR? Explain.

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• MKT 438 Week 3 Individual Assignment
  Organizational and Societal Functions of Public
  Relations Paper (2 Papers)

• MKT 438 Week 3 Team Assignment Part II Public
  Relations Campaign Resources (Delta Airlines)

• This Tutorial contains 2 Papers MKT 438 WEEK 3
  Organizational and Societal Functions of Public
  Relations Paper Resources The Practice of Public
  Relations textbook, University Library, Internet
  Select an organization with which you are
  familiar, and identify an issue within that
  organization that would have both organizational
  (internal) and societal (external) implications.

• 438 WEEK 3 Part II Public Relations Campaign
  Resources The Practice of Public Relations,
  textbook, University Library, Internet Write a
  700- to 1,050-word paper in which you recommend
  strategies to build media relations and generate
  publicity for the organization selected in
  Learning Team Meeting One. Address the following
  in your Strategy Paper List objectives for the
  Public Relations Campaign

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• MKT 438 Week 4 DQ 1

• MKT 438 Week 4 DQ 2

• Why is it important to integrate anticipated
  crisis responses in an organization's proactive
  PR planning?

• What potential effects can a crisis have on an
  organization? Explain your answer.

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• MKT 438 Week 4 DQ 3

• MKT 438 Week 4 Individual Assignment Effective
  Communication Case Study Analysis

• Read the case on the Exxon Valdex.  What do you
  see as the top PR problems from this case and
  what would you do differently if you were in the
  PR department?

• Resource The Practice of Public Relations
• Select one of the following case studies located
  in The Practice of
• Public Relations or a case study assigned or
  approved by faculty
• The Tylenol Murders, Ch. 2
• Exxon Corporations Bad Good Friday, Ch. 5
• The Katrina Kalamity, Ch. 13
• Wendys Fingers a Hoaxer, Ch. 19

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• MKT 438 Week 4 Individual Assignment Public
  Relation Case Study ( McDonalds) (2 Papers)

• MKT 438 Week 5 DQ 1

• MKT 438 Week 4 Individual Assignment Public
  Relation Case Study ( McDonalds) (2 Papers)

• How has technology impacted the dissemination of
  information to global publics?

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• MKT 438 Week 5 DQ 2

• MKT 438 Week 5 DQ 3

• How can the power of PR influence and change your
  point of view? Is this ethical?

• How has globalization, technology, and diversity
  affected PR in the past five years? 

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• MKT 438 Week 5 Individual Assignment Managing a
  Crisis Using PR Simulation Summary

• MKT 438 Week 5 Team Assignment Final Public
  Relations Campaign (Delta Airlines)

• MKT 438 WEEK 5 Managing a Crisis Simulation
  Resources Managing a Crisis Using Public
  Relations simulation Complete the simulation.
  Write a 1,050- to 1,400-word summary answering
  the following questions What does proactive
  planning mean? What feedback mechanism should
  public relations develop in this situation?

• Resources The Practice of Public Relations,
  textbook, University Library, Internet Part I
  Write a 700- to 1,050-word paper that will
  include the following elements in your Public
  Relations Campaign An analysis of the
  relationship between the Public Relations
  Campaign and marketing within the integrated
  marketing communications program of the
  organization

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