Title: Through-Channel Marketing Automation (TCMA) By Through-Channel
1 THROUGH-CHANNEL MARKETING AUTOMATION
By
THROUGH-CHANNEL
2 TCMA
Through-Channel provides the technology platform
youll need to collaborate with channel partners
on producing, sharing and tracking leads,
teaching marketing techniques and best practices,
streamlining funds management, and providing
incentives and rewards to encourage the right
channel behaviors.
3 THROUGH-CHANNELS TCMA
Through-Channels TCMA platform enables brands to
create and deliver effective multi-channel
marketing campaigns to channel partners for local
execution.
4 MANAGE LEADS
Provide an easy and consistent method to channel
partners for updating the status of leads being
worked throughout the sales funnel.
5 BEST PRACTICES
Through-Channel provides the tools youll need to
teach partners to effectively create awareness,
generate demand, follow-up on opportunities and
use all available marketing channels.
6 FUNDS INCENTIVES
The two most powerful tools you have to change
sales channel behavior are MDF and rewards
programs.
7Measure Results
Through-Channels TCMA platform provides a
central location to aggregate channel marketing
data and keep track of program performance and
lead progress through the sales funnel.
8Excellent Analytics
The Through-Channel platform provides the brand
marketer key analytics. From program and campaign
usage through ROI understand what works and what
needs improvement.
9Main Office 34405 W. 12 Mile, Suite 300,
Farmington Hills, MI
48331Phone 866.803.7304 1 248.
488.5300Email contact_at_through-channel.
com Website through-channel.com