Baby Food In Turkey

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Baby Food In Turkey
Market research report

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Report Overview

• The Turkish market has performed strongly over
  the past six years, stimulated by higher numbers
  of births over the past two or three years, a
  generally buoyant economy, and strong marketing
  by manufacturers. In value terms, the market was
  up 132 on 2009. Despite falls in real prices
  over the historic period for all products, the
  price of most items, particularly milks, remains
  high by international standards. During
  2009-2015, retail sales rose by 132 at current
  prices, but by only 46 at constant 2009 prices.
  Turkey's economy is forecast to perform
  relatively well over the period up to 2021, with
  real growth averaging 4 per annum.
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Key Findings

• The baby food market in Turkey has performed
  strongly over the past six years, stimulated by
  higher numbers of births over the past two or
  three years. In 2015, sales stood at 70.2 higher
  than in 2009.
• Baby milks continue to account for the bulk of
  sales, equivalent to 85.9 of volume and 94.1 of
  value in 2015. Cereals and dry meals accounted
  for 4.9 of volume sales in 2015.
• Until recently, three manufacturers dominated the
  market Danone, Nestlé, and Ülker Hero. Although
  Danone remained market leader in 2015, with
  almost two-thirds of the market. In 2015, Danone
  was followed by Hero and Hipp, with Nestlé
  believed to have achieved fourth place overall.
• Baby food was traditionally distributed via
  pharmacies, with baby food sales through grocery
  outlets limited to cereals and meals. Now,
  however, baby milks are also widely available in
  supermarkets and hypermarkets. These outlets are
  now estimated to hold approximately two-thirds of
  all baby food sales, with pharmacies accounting
  for a third of volume sales.

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What else does this report offer?

• Consumption data based upon a unique combination
  of industry research, fieldwork, market sizing
  work and our in-house expertise to offer
  extensive data about the trends and dynamics
  affecting the industry.
• Detailed profile of the companies operating and
  new companies considering entry in the industry
  along with their key focus product sectors.
• Market profile of the various product sectors
  with the key features and developments,
  segmentation, per capita trends and the various
  manufacturers and brands.
• Overview of baby food retailing with a mention of
  the major retailers in the country along with the
  distribution channel.
• Future projections considering various trends
  which are likely to affect the industry.
• Reasons To Buy
• Evaluate important changes in consumer behavior
  and identify profitable markets and areas for
  product innovation.
• Analyze current and forecast behavior trends in
  each category to identify the best opportunities
  to exploit.
• Detailed understanding of consumption by
  individual product categories in order to align
  your sales and marketing efforts with the latest
  trends in the market.
• Investigates which categories are performing the
  best and how this is changing market dynamics.

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Table of contents

• Table 1 Birth and Population Trends,
  2005-2015Table 2 Births by Region, 2009 and
  2015Table 3 Poverty Levels, 2002-2014Table 4
  Household Income Distribution, 2013 and
  2014Table 5 Trends in Marriages and Divorces,
  2009-2015Table 6 Births by Age of Mother, 2009
  and 2015Table 7 Number of Women of Childbearing
  Age by Age Group, 2009 and 2015Table 8 Number
  of Working Women in Turkey, 2009-2016Table 9
  Female Labor Force Participation by Employment
  Status, 2009-2016Table 10 Female Labor Force
  Participation by Age Group, 2003-2014Table 11
  Exclusive Breastfeeding Rates by Age Group,
  1998- 2013Table 12 Median Breastfeeding
  Duration, 2013Table 13 Breastfeeding Habits by
  Age of Baby, 2013Table 14 Babies Receiving
  Infant Formula, by Age of Baby, 2003, 2008 and
  2013Table 15 Food Consumed by Breastfed Babies,
  by Age of Baby and Type of Food, 2013

Table 16 Market Size, 2015, and Growth Rates,
2009-2015Table 17 Baby Food Manufacturer
Shares, Value and Volume, , 2009-2015Table
18 Baby Food Manufacturer Shares by Sector, ,
2015Table 19 Projected Market Size, 2021,
and Growth Rates, 2015-2021Table 20
Penetration of Infant Formula by Age of Baby,
2008 and 2013 Table 21 Baby Milks
Segmentation by Type, Volume, 2009- 2015Table
22 Baby Milks Brand Price Positioning Analysis,
2016Table 23 Baby Milks Facings by Pack Type,
2016Table 24 Baby Milks Facings by Pack Size,
2016Table 25 Baby Milks Manufacturer Shares,
Value and Volume, , 2009-2015Table 26 Baby
Cereals Facings by Pack Type, 2016Table 27
Baby Cereals and Dry Meals Manufacturer Shares,
Value and Volume, , 2009-2015 Table 28 Baby
Meals Facings by Pack Size, 2016Table 29 Baby
Meals Manufacturer Shares, Value and Volume,
, 2009-2015Table 30 Finger Foods Facings by
Pack Size, 2016
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Table of contents

• Table 31 Baby Drinks and Finger Foods
  Manufacturer Shares, Value and Volume, ,
  2009-2015Table 32 Finger Foods Facings by
  Manufacturer, 2016Table 33 Baby Drinks Facings
  by Manufacturer, 2016Table 34 Domestic/Imported
  Baby Food, by Sector, ,Table 35 Packaged Food
  Sales by Channel, TL Million, 2009-2015Table 36
  Baby Food Sales by Outlet Type, Volume,
  2009-2015Table 37 Economic Indicators,
  2009-2016Table 38 Key Macro-Economic Forecasts,
  2015-2021Table 39 Birth and Population
  Projections, 2009-2021Table 40 Baby Population,
  Number of Babies ('000), 2005-2021Table 41 Baby
  Food Market Value, Current Prices,
  2009-2015Table 42 Baby Food Market Value,
  Constant Prices, 2009-2015Table 43 Baby Food
  Market Value, US, 2009-2015Table 44 Baby Food
  Market Volume, Tons, 2009-2015Table 45 Baby
  Food Per Capita Expenditure, Current Prices,
  2009- 2015Table 46 Baby Food Per Capita
  Expenditure, Constant Prices, 2009- 2015Table
  47 Baby Food Per Capita Expenditure, US 000,
  2009-2015Table 48 Baby Food Per Capita
  Consumption, Grams, 2009-2015Table 49 Baby
  Milks Sector Trends, 2009-2015

Table 50 Baby Milks Segmentation by Type, of
Value, 2009-2015 Table 51 Baby Milks
Segmentation by Type, of Volume,
2009-2015Table 52 Baby Milks Brand Price
Analysis, 2016Table 53 Liquid Baby Milks Brand
Price Analysis, 2016Table 54 Baby Cereals and
Dry Meals Sector Trends, 2009- 2015Table 55
Wet Baby Meals Sector Trends, 2009-2015Table
56 Drinks and Finger Foods Sector Trends,
2009-2015Table 57 Baby Milks and Cereals
Import Trends, 2009-2015Table 58 Imports of
Milks and Cereals by Country of Origin,
2013-2015Table 59 Imports of Other Baby Food
by Type, 2009-2015Table 60 Baby Milks and
Cereals Export Trends, 2009-2015Table 61
Exports of Milks and Cereals by Country of
Destination, 2013-2015Table 62 Exports of
Other Baby Food by Type, 2009-2015Table 63
Number of Women of Childbearing Age by Age
Group, 2015 and 2021
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