MKT 438 Slingshot Academy / Tutorialrank.Com

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MKT 438 Slingshot Academy / Tutorialrank.com
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MKT 438 Slingshot Academy / Tutorialrank.com

• MKT 438 Entire Course (UOP Course)

• MKT 438 Final Exam Guide (UOP Course)

• MKT 438 Week 1 Individual Assignment Defining
  Public Relation Paper (UOP Course)
• MKT 438 Week 1 DQ 1 (UOP Course)
• MKT 438 Week 1 DQ 2 (UOP Course)
• MKT 438 Week 1 DQ 3 (UOP Course)

• Complete the Final Examination.
• 1.         The objective of public relations is
  to sell
• 2.         The R-A-C-E approach to defining
  public relations includes the following
  components
• 3.         The job of public relations
  professional is very much that of an
  interpreter, where he interprets

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MKT 438 Slingshot Academy / Tutorialrank.com

• MKT 438 Week 1 DQ 1 (UOP Course)

• MKT 438 Week 1 DQ 2 (UOP Course)

• Should a company be concerned with public
  opinion? Why or why not?

• Which PR communication tool do you feel is the
  most effective? Why?

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MKT 438 Slingshot Academy / Tutorialrank.com

• MKT 438 Week 1 DQ 3 (UOP Course)

• MKT 438 Week 1 Individual Assignment Defining
  Public Relation Paper (UOP Course)

• What role does PR play in your organization?
  Explain your answer.

• Resources University Library, Internet
• Write a 700- to 1,050-word paper in which you
  define PR. Include in
• your paper
• Explain your personal definition of PR and
  definitions from three

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MKT 438 Slingshot Academy / Tutorialrank.com

• MKT 438 Week 2 DQ 1 (UOP Course)

• MKT 438 Week 2 DQ 2 (UOP Course)

• What are some positive and negative aspects of
  publicity?

• At what stage of the PR campaign should
  evaluation occur? Explain your answer.  What are
  three types of evaluation techniques used in PR?
  What are examples of each?  

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MKT 438 Slingshot Academy / Tutorialrank.com

• MKT 438 Week 2 DQ 3 (UOP Course)

• MKT 438 Week 2 Team Assignment Public Relations
  Campaign Overview Paper (UOP Course)

• How would PR research impact a PR team?  Give an
  example.

• Resources University Library, Internet, and the
  Virtual
• Organizations can be found on the student website
  at
• http//ecampus.phoenix.edu
• Select a PR scenario from the following list
• An organization is planning to introduce a new
  product or
• service in another country.

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MKT 438 Slingshot Academy / Tutorialrank.com

• MKT 438 Week 3 DQ 1 (UOP Course)

• MKT 438 Week 3 DQ 2 (UOP Course)

• What PR tools are critical in building long-term
  relationships an organization's publics? What are
  the advantages and disadvantages of these tools?

• What is your organization's relationship with the
  local, regional, national, and global media? How
  does it impact your organization's PR coverage?

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MKT 438 Slingshot Academy / Tutorialrank.com

• MKT 438 Week 3 DQ 3 (UOP Course)

• MKT 438 Week 3 Individual Assignment Functions of
  Public Relation Paper (UOP Course)

• How critical is the internal communications
  process in PR? Explain.

• Resources University Library, Internet
• Select an organization with which you are
  familiar, and identify an
• issue within that organization that would have
  both organizational
• and societal implications.

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MKT 438 Slingshot Academy / Tutorialrank.com

• MKT 438 Week 3 Team Assignment Public Relations
  Campaign Strategy Paper (UOP Course)

• MKT 438 Week 4 DQ 1 (UOP Course)

• Resources University Library, Internet
• Write a 1,250- to 2,000-word paper in which you
  recommend
• strategies to build media relations and generate
  publicity for the
• organization selected in Learning Team Meeting
  One. Address the
• following in your Strategy Paper

• Why is it important to integrate anticipated
  crisis responses in an organization's proactive
  PR planning?

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MKT 438 Slingshot Academy / Tutorialrank.com

• MKT 438 Week 4 DQ 2 (UOP Course)

• MKT 438 Week 4 DQ 3 (UOP Course)

• What potential effects can a crisis have on an
  organization? Explain your answer

• Read the case on the Exxon Valdex.  What do you
  see as the top PR problems from this case and
  what would you do differently if you were in the
  PR department?