Title: Why residential buildings should go Mobile
1Why Residential Buildings should GO Mobile
- Presented by Green Apps
- Resident Portal Apps
2AGENDA
- Mobile Usage
- Cohesion Communication
- Automation Savings
- Retention
- Millennials
- Conclusion
3Mobile Usage
4Mobile Usage
- Roughly nine-in-ten American adults (92) own a
mobile phone of some kind. - Cell Phones continue to top of the list
5Mobile Usage (Trend for the past years)
6Mobile Usage
- 86 of those ages 18-29 have a smartphone,
- 83 of those ages 30-49
- 87 of those living in households earning
75,000 and up annually
7Mobile Usage (Behaviour)
- 67 of cell owners find themselves checking their
phone for messages, alerts, or calls even when
they dont notice their phone ringing or
vibrating. - 44 of cell owners have slept with their phone
next to their bed because they wanted to make
sure they didnt miss any calls, text messages,
or other updates during the night.
8Mobile Usage (Behaviour 2)
- 29 of cell owners describe their cell phone as
something they cant imagine living without. - Get help in an emergency situation 19 have
used their phone to do that in the past 30 days.
9Mobile Usage (Reasons to Use)
10Communication Cohesion
11Communication Cohesion ( Current State)
Research from the Vancouver Foundation
Apartment dwellers are more isolated from their
neighbours compared to those living in townhomes
- 43 of people living in high-rises do not know at
least two of their neighbours names. - When it comes to doing favours for neighbours,
57 of all people surveyed have not done a favour
and this spikes to 77 for apartment dwellers.
12Communication Cohesion ( Solutions)
3 Solutions in order to improve the communication
1. Serendipitous Encounters Takes place in the
elevator, at the pool, in the car park,
while taking out the garbage, and other routine
activities. 2. Sociocultural Animation
Community barbecues, donation appeals, landscape
rejuvenation programs, and resident
associations
13Communication Cohesion ( Solutions) cnt
- 3.Digital Augmentation Which is defined as a
community network system that acts as a virtual
space for social interaction that complements
existing public spaces. - Resident directories with member profiles
(Resident Portal) - Private social networks (Resident Portal)
- Interactive community platform (Resident Portal)
14Communication Cohesion
Real Estate Mobile Technology is useful to
reflect upon because in order to strengthen
neighbour-to-neighbour relationships in
apartments, interventions need to happen at each
level. Transform rental property management
through improved communications
15Automation Convenience
16Automation Convenience
- Enhanced comfort and convenience
- Accessible 24/7
- speed up service delivery
- Everything is documented
- Responsive to requests
- Keeping up with the pace
- Create a partnership with tenants by increasing
communication
17Automation Convenience
Streamline operations and improve engagement with
tenants
18Retention
19Retention
Quick response time Better communication
Happy tenants Higher retention rate
20Retention Technology
Technology is a central strategy in tenant
retention and attracting new residents
- Tenant retention strategies Mobile technology can
offer - Tenant information Directory Important
information community and building rules
instructions for unit care and life safety
information. - Instant Communication
- Automated tracking systems for tenant
communications and maintenance requests. - Resident satisfaction surveys
- And many more
2190
- Of messages on cellphones are read within
- 3 minutes
- Of being delivered
22Retention Communication
- Communication with tenants is one of the most
important factors in keeping long-term renters
happy - Knowing how to communicate with residents through
the channels they prefer can translate to
increased conversion, retention, referrals and
higher customer satisfaction levels.
23Market Trend Millennials
A Digital Generation
24Millennials
- Millennials are reshaping demands as they enter
the tenant marketplace - Approximately 10,000 Millennials turn 21 everyday
in America. TIME - By 2018, Millennials will have the most spending
power of any generation. BAZAAR - It is necessary to understand Their needs
25Millennials Expectations
- Their expectations from tenant spaces
- Advanced Mobile Technology
- Streamlined Operations
- Better Engagement with others
- Sustainability Features
26Millennials Expectations
http//www.rentseeker.ca/blog/index.php/what-mille
nnials-look-for-when-apartment-hunting/2218
27In Summary
2892
- Of Adults Own a Cell phone
- And it continues to top the list of devices
29Conclusion
Real Estate Mobile Technology is useful to
reflect upon because in order to strengthen
neighbour-to-neighbour relationships in
apartments, interventions need to happen at each
level.
30Conclusion
- Enhanced comfort and convenience
- Accessible 24/7
- speed up service delivery
- Everything is documented
- Responsive to requests
- Keeping up with the pace
- Create a partnership with tenants by increasing
communication
31Conclusion
Improve Communication and response time using
mobile technology which leads to higher retention
rate
Quick response time Better communication
Happy tenants Higher retention rate
32Conclusion
- Millennials are reshaping demands as they enter
the tenant marketplace. - Their Expectations
- Advanced Mobile Technology
- Streamlined Operations
- Better Engagement with others
- Sustainability Features
33Thank you!
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