Vipra Business: What is SEO ?

1
Vipra Business What is SEO?

1. SEO is the process you can use to ensure the
   visibility of your website and its content on
   search engine results pages (SERPs).
2. The methods vary from technical practices you can
   achieve behind the scenes on your website
3. The promotional off-page approaches you can use
   to raise your sites visibility (link-building,
   social media marketing).

2
Vipra Business Busiest Employee
3
Why do you need SEO?

1. When it comes to how much traffic is driven by
   search engines to your website, the percentage is
   substantial, and perhaps the clearest indicator
   of the importance of SEO.
2. In 2014, Conductor suggested 64 of all web
   traffic comes from organic search, compared to 2
   from social, 6 from paid search, 12 direct and
   15 from other referral sources.
3. Of all organic traffic, in 2015 it was found that
   Google accounts for more than 90 of global
   organic search traffic. So obviously you need a
   strong presence on Google SERPs, but how strong?

4
Vipra Business Entrepreneurs Need Website Ranking
5
What are search engines looking for?

• 1) Relevancy
• 2) The quality of your content
• 3) User experience
• 4) Site speed
• 5) Cross-device compatibility
• 6) Internal linking
• 7) Authority
• 8) Meta descriptions and title tags
• 9) Schema markup
• 10) Properly tagged images
• 11) Evergreen content
• 12) Domain names
• 13) Headlines and permalinks
• 14) Comments
• 15) Local SEO
• 16) Social

6
Vipra Business Search Engine Looking for
7
What are search engines NOT looking for?

• 1. Keyword stuffing
• 2. Link buying or excessive link exchanging
• 3. Annoying ads
• 4. Mobile app interstitials
• 5. Duplicated content
• 6. Hidden text and links

8
Vipra Business Meta Title Tags for SEO

• 1. What are meta tags
• Meta tags are HTML elements that provide
  information about a web page for search engines
  and website visitors.
• 2. What is a title tag?
• gt Title tags are used to tell search engines
  and visitors what any given page on your site is
  about in the most concise and accurate way
  possible.
• This title will then appear in various places
  around the web, including the tab in your web
  browser.

9
Continued

• 3. Meta Description Attribute - A brief
  description of the page.
• 4. Meta Robots Attribute - An indication to
  search engine crawlers (robots or "bots") as to
  what they should do with the page.
• 5. With this attribute, you're telling the search
  engines what to do with your pages
• a) index/noindex - This tells the engines
  whether to show your page in search results or
  not. B) follow/nofollow - This tells the
  engines what to do with links on your pages
  whether they should trust and "follow" your links
  to the next page or not.

10
Continued
11
Thank you for Visting us