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MKT 438 TUTOR The power of possibility
MKT 438 Entire Course FOR MORE CLASSES VISIT
www.mkt438tutor.com   MKT 438 Week 1 Individual
Assignment Defining Public Relation Paper MKT 438
Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ
3 MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper MKT 438 Week 2 DQ 1 MKT
438 Week 2 DQ 2 MKT 438 Week 2 DQ 3 MKT 438 Week
3 Individual Assignment Functions of Public
Relation Paper
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MKT 438 TUTOR The power of possibility
MKT 438 Entire Course And Final Guide FOR MORE
CLASSES VISIT www.mkt438tutor.com   MKT 438
Entire Course And Final Guide
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MKT 438 TUTOR The power of possibility
MKT 438 Final Exam Guide FOR MORE CLASSES VISIT
www.mkt438tutor.com   Complete the Final
Examination. 1. The objective of public
relations is to sell 2. The R-A-C-E
approach to defining public relations includes
the following components 3. The job of
public relations professional is very much that
of an interpreter, where he interprets 4.
Which of the following trends contributed to
the evolution of public relations in the United
States?
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MKT 438 TUTOR The power of possibility
MKT 438 Week 1 DQ 1 FOR MORE CLASSES VISIT
www.mkt438tutor.com   Should a company be
concerned with public opinion? Why or why not?
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MKT 438 TUTOR The power of possibility
MKT 438 Week 1 DQ 2 FOR MORE CLASSES VISIT
www.mkt438tutor.com   Which PR communication
tool do you feel is the most effective? Why?
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MKT 438 TUTOR The power of possibility
MKT 438 Week 1 DQ 3 FOR MORE CLASSES VISIT
www.mkt438tutor.com   What role does PR play in
your organization? Explain your answer.
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MKT 438 TUTOR The power of possibility
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper FOR MORE CLASSES VISIT
www.mkt438tutor.com   Resources University
Library, Internet Write a 700- to 1,050-word
paper in which you define PR. Include in your
paper Explain your personal definition of PR and
definitions from three different sources, such as
the Public Relations Society of America,
textbooks, and so forth. Compare and contrast
these definitions in your paper. Explain why you
think there are so many different definitions
of PR.
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MKT 438 TUTOR The power of possibility
MKT 438 Week 2 DQ 1 FOR MORE CLASSES VISIT
www.mkt438tutor.com   What are some positive
and negative aspects of publicity?
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MKT 438 TUTOR The power of possibility
MKT 438 Week 2 DQ 2 FOR MORE CLASSES VISIT
www.mkt438tutor.com   At what stage of the PR
campaign should evaluation occur? Explain your
answer. What are three types of evaluation
techniques used in PR? What are examples of each?

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MKT 438 TUTOR The power of possibility
MKT 438 Week 2 DQ 3 FOR MORE CLASSES VISIT
www.mkt438tutor.com   How would PR research
impact a PR team? Give an example.
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MKT 438 TUTOR The power of possibility
MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper FOR MORE CLASSES VISIT
www.mkt438tutor.com   Resources University
Library, Internet, and the Virtual Organizations
can be found on the student website
at http//ecampus.phoenix.edu Select a PR
scenario from the following list An organization
is planning to introduce a new product or service
in another country. An organization wants to
position itself as a leader in embracing diversity
in the workplace.
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MKT 438 TUTOR The power of possibility
MKT 438 Week 3 DQ 1 FOR MORE CLASSES VISIT
www.mkt438tutor.com   What PR tools are
critical in building long-term relationships an
organization's publics? What are the advantages
and disadvantages of these tools?
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MKT 438 TUTOR The power of possibility
MKT 438 Week 3 DQ 2 FOR MORE CLASSES VISIT
www.mkt438tutor.com   What is your
organization's relationship with the local,
regional, national, and global media? How does it
impact your organization's PR coverage?
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MKT 438 TUTOR The power of possibility
MKT 438 Week 3 DQ 3 FOR MORE CLASSES VISIT
www.mkt438tutor.com   How critical is the
internal communications process in PR? Explain.
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MKT 438 TUTOR The power of possibility
MKT 438 Week 3 Individual Assignment Functions of
Public Relation Paper FOR MORE CLASSES VISIT
www.mkt438tutor.com   Resources University
Library, Internet Select an organization with
which you are familiar, and identify an issue
within that organization that would have both
organizational and societal implications. Write a
1,050- to 1,400-word paper in which you complete
the following Explain the organizational and
societal functions of PR.
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MKT 438 TUTOR The power of possibility
MKT 438 Week 3 Team Assignment Public Relations
Campaign Strategy Paper FOR MORE CLASSES VISIT
www.mkt438tutor.com   Resources University
Library, Internet Write a 1,250- to 2,000-word
paper in which you recommend strategies to build
media relations and generate publicity for
the organization selected in Learning Team
Meeting One. Address the following in your
Strategy Paper List objectives for the PR
Campaign. Identify the organizations
publics. Identify the risks in the strategy.
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MKT 438 TUTOR The power of possibility
MKT 438 Week 4 DQ 1 FOR MORE CLASSES VISIT
www.mkt438tutor.com   Why is it important to
integrate anticipated crisis responses in an
organization's proactive PR planning?
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MKT 438 TUTOR The power of possibility
MKT 438 Week 4 DQ 2 FOR MORE CLASSES VISIT
www.mkt438tutor.com   What potential effects
can a crisis have on an organization? Explain
your answer.
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MKT 438 TUTOR The power of possibility
MKT 438 Week 4 DQ 3 FOR MORE CLASSES VISIT
www.mkt438tutor.com   Read the case on the
Exxon Valdex. What do you see as the top PR
problems from this case and what would you do
differently if you were in the PR department?
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MKT 438 TUTOR The power of possibility
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis FOR MORE
CLASSES VISIT www.mkt438tutor.com   Resource
The Practice of Public Relations Select one of
the following case studies located in The
Practice of Public Relations or a case study
assigned or approved by faculty The Tylenol
Murders, Ch. 2 Exxon Corporations Bad Good
Friday, Ch. 5 The Katrina Kalamity, Ch. 13
Wendys Fingers a Hoaxer, Ch. 19
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MKT 438 TUTOR The power of possibility
MKT 438 Week 4 Team Assignment Public Relation
Campaign Progress Report Presentation FOR MORE
CLASSES VISIT www.mkt438tutor.com   Resources
University Library, Internet Prepare a 5- to
7-minute oral Progress Report Presentation accompa
nied by 8 to 10 Microsoft PowerPoint slides
illustrating the work completed on your PR
Campaign up to this point.
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MKT 438 TUTOR The power of possibility
MKT 438 Week 5 DQ 1 FOR MORE CLASSES VISIT
www.mkt438tutor.com   How has technology
impacted the dissemination of information to
global publics?
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MKT 438 TUTOR The power of possibility
MKT 438 Week 5 DQ 2 FOR MORE CLASSES VISIT
www.mkt438tutor.com   How can the power of PR
influence and change your point of view? Is this
ethical?
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MKT 438 TUTOR The power of possibility
MKT 438 Week 5 DQ 3 FOR MORE CLASSES VISIT
www.mkt438tutor.com   How has globalization,
technology, and diversity affected PR in the past
five years?
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MKT 438 TUTOR The power of possibility
MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary FOR MORE
CLASSES VISIT www.mkt438tutor.com   Resources
the simulation Managing a Crisis Using PR located
on the student website. Complete the
simulation. Write a 600- to 900-word summary
answering the following questions What does
proactive planning mean? What feedback
mechanism would you develop in this situation?
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MKT 438 TUTOR The power of possibility
MKT 438 Week 5 Team Assignment Final Paper and
Presentation (PR Campaign Kudler Foods) FOR
MORE CLASSES VISIT www.mkt438tutor.com   Resourc
es University Library, Internet Prepare 15 to 17
Microsoft PowerPoint slides with speaker
notes illustrating the strategy and tactics of
your PR Campaign. Write a 3,750- to 4,500-word
paper integrating revised versions of your
previous Learning Team Assignments. Include the
following elements in your PR Campaign An
executive summary
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MKT 438 TUTOR The power of possibility