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• CGD 218 Entire Course

• CGD 218 Week 1 Assignment Why is Visual Literacy

• CGD 218 Week 1 Assignment Why is Visual Literacy
  Important
• CGD 218 Week 1 Journal The Evolution of Media
• CGD 218 Week 1 DQ 1 Using Visuals to Communicate
• CGD 218 Week 2 Assignment Final Project - Step
  Two
• CGD 218 Week 2 DQ 1 Typography in Business
• CGD 218 Week 2 DQ 2 Bauhaus Manifesto

• Why is Visual Literacy ImportantWatch Brian
  Kennedys TedTalk Brian Kennedy Visual Literacy
  and Why We Need It (http//www.youtube.com/watch?
  vOefLEpds5Is), and address the following
  questions
• Compare and contrast Kennedys definition of
  visual literacy with the textbooks definition.
  Explain how visual literacy can be considered a
  universal language.

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CGD 218 Course Career Path Begins /cgd218dotcom

• CGD 218 Week 1 DQ 1 Using Visuals to Communicate

• CGD 218 Week 1 Journal The Evolution of
  MediaClick

• Using Visuals to Communicate
• Regardless of where you work or what your career
  is, learning how to communicate effectively and
  professionally is important if you want to
  succeed. Further, learning how to successfully
  utilize visual media in your communication can
  dramatically enhance the effectiveness of your
  message.

• The Evolution of MediaOver the past several
  decades, communication media have evolved
  significantly. In addition to communicating
  messages through books, newspapers, and
  magazines, we now have the ability to communicate
  

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• CGD 218 Week 2 Assignment Final Project - Step Two

• CGD 218 Week 2 DQ 1 Typography in Business

• Final Project- Step TwoLast week, you discussed
  a possible message to communicate in your final
  project. For this assignment, you will develop an
  outline that clarifies your message and expands
  upon it, filling in any gaps that either your
  classmates identified in the discussion forum, or
  you identified over the past week.

• Oftentimes, we cant avoid using words to
  communicate messages. And sometimes, were even
  limited with the visuals we can include. So, how
  can we make our messages as clear and
  aesthetically pleasing as possible? Incorporating
  typography can assist us in this

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• CGD 218 Week 2 DQ 2 Bauhaus Manifesto

• CGD 218 Week 3 Assignment Using Photographs

• Your textbook describes design in light of the
  Bauhaus manifesto.According to the Bauhaus
  Design History (http//designhistory.org/Bauhaus3.
  html), what was so new about the Bauhaus modern
  art school was its attempt to integrate the
  artist and the craftsman, to bridge the gap
  between art and industry.

• Using Photographs from the WebToday more than
  ever, photographs and other visual media are at
  our fingertips. Whether its through Google
  Images or Flickr, we have endless visual media
  available for us to use. Or, do we?Watch the
  video Copyright Basics (http//youtu.be/Uiq42O6rh
  W4). Then, in a 2- to 3-page paper, examine the
  benefits

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• CGD 218 Week 3 DQ 1 Photography and Composition

• CGD 218 Week 3 DQ 2 Motion Pictures

• Photography and Composition
• When considering magazines like National
  Geographic, or social media like Pinterest, it
  becomes evident that photography plays an
  instrumental role in visual communication.
  However, creating an impactful photograph is not
  always easy.

• Motion Pictures
• Like photographs, motion pictures are a
  significant medium for visual communication.Watch
  at least three of the documentary trailers,
  belowDocumentary Trailers
• Food, Inc. (Trailer) (http//www.imdb.com/title/tt
  1286537/) Inside Job (Trailer) (http//www.imdb.co
  m/title/tt1645089/) Marley (Trailer)
  (http//www.imdb.com/title/tt1183919/)

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CGD 218 Course Career Path Begins /cgd218dotcom

• CGD 218 Week 3 Journal Visual Communication Today

• CGD 218 Week 4 Assignment Final Project Step Three

• Visual Communication TodayVisual communication
  is just about everywhere we look. Reflect on the
  visuals youve seen in your daily life over the
  past couple weeks, and the messages theyve
  communicated (e.g., TV commercials, billboards,
  magazine ads, web ads, websites, product
  packaging, photographs, etc.).

• Final Project- Step ThreeYou should now have a
  strong outline for the message you plan to
  communicate in your final project, as well as a
  good idea of how you want to incorporate visuals.
  This week, locate at least five possible visuals
  that you might utilize for your final project

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CGD 218 Course Career Path Begins /cgd218dotcom

• CGD 218 Week 4 DQ 1 Brand Identity

• CGD 218 Week 4 DQ 2 Advertising

• Brand Identity
• As stated in your textbook, branding is equated
  with everything from creative strategy to
  logotype design. It is said to exist through
  sophisticated color palettes, product packaging
  and service trademarks. Some marketers insist
  that branding is corporate image. Others align it
  with cohesive marketing communications,
  positioning, slogans or taglines.

• Advertising
• The textbook explains that, although
  counterintuitive, advertising should not focus on
  the product or service being sold, but should
  rather focus on the needs and desires of its
  target market. It quotes Michael Newman (2003)
  statingDont tell me about your manure, tell
  me about my flowers

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CGD 218 Course Career Path Begins /cgd218dotcom

• CGD 218 Week 5 Assignment Final Project Using
  Visuals

• CGD 218 Week 5 DQ 1 Social Media

• Final Project Using Visuals to Communicate a
  Message
• Assignment Instructions Visual media can have
  significant impact on how effectively a message
  is communicated. Appropriate and strategic
  visuals can inspire the audience, lend clarity to
  a message, and, in general, say things that words
  alone cannot.

• Social Media
• Social media can have a significant impact on a
  companys success (both positive and negative).
  What are the pros of social media, and how do you
  think they can be harnessed to promote effective
  communication? What are the cons, and how do you
  think they can be avoided, to prevent a
  communication disaster?

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CGD 218 Course Career Path Begins /cgd218dotcom

• CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy

• CGD 218 Week 5 Journal Packaging Visual

• Social Media
• Social media can have a significant impact on a
  companys success (both positive and negative).
  What are the pros of social media, and how do you
  think they can be harnessed to promote effective
  communication?

• Packaging Visual CommunicationOver the past few
  weeks, youve worked to put together a
  communication piece through the use of visuals.
  Describe the steps you took to get to your
  finished communication product, and explain how
  these steps were helpful.

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