SEO For Beginners

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SEO Tutorial For Beginners
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What are Search Engines?
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Search Engine

• A search engine is nothing but an answering
  machine which provides the user with relevant
  data based on the query. E.g. Google, Firefox,
  Bing.
• A search engine provides the data based on
  relevance and ranks the data based on popularity.
  More popular the site/page/ document is the more
  valuable information it contains.

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Types Of Search Engines
1. Crawl based search engines These type of
search engines create their listings
automatically by using a piece of software to
crawl or spider the web and then index what
it finds to build the search base. E.g.
Google 2. Human powered directory These type
of search engines depend on human editors to
create their listings. Here , changes made to
individual web pages will have no effect on how
these pages get listed in the search
results. E.g. Yahoo directory, Open directory
and Looksmart.
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Types of Search Queries
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Types of search engine queries
1.Transactional query a transactional query is
nothing but doing an action like creating a
Google account, booking a ticket, downloading a
song etc. 2. Informational query informational
queries are made to know particular information
like best restaurants in Bangalore, adventure
places in Bangalore etc. 3.Navigational query
navigational query is nothing but going to a
particular website like go to login page of
Facebook etc.
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How Search Engine Works?
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Spiders and Crawlers
Spiders and crawlers are nothing but the search
engines automated robots which searches the web
for the information based on the query and
provides the user with a list of relevant and
meaningful information.
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Indexing
Crawlers make use of links to reach the documents
on the web. Once the crawler crawls the required
page it makes a copy of the page and stores it in
its database. This is known as Indexing. This is
used to provide the result instantaneously.  
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Processing
When the user enter the search query, the search
engine compares each string of the search query
with the indexed pages in the database.
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Calculating Relevancy 
It is possible that more than one page may
contain the search string. So the search engine
calculates the relevancy of each of the pages in
its index to the search string.
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Retrieving Results
The last step in search engine activities is
retrieving the best matched results and display
them on the browser.
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Limitations of crawling and indexing
1.Online forms The content behind the online
forms(e.g. login) may remain hidden. 2.Duplicate
versions of the same page. 3. Error in website
crawling which will lead to the blocking of
entire search engine. 4. Poor link structures
if the links are not understandable by the search
engine it will lead to minimal display of the
content . 5.Non text content Content like
images, video, audio may not be crawled.
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What is Search Engine Optimization?
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SEO stands for search engine optimization.
It is a methodology of strategies and
techniques used to increase the amount of
visitors to a website by obtaining a high-ranking
placement in the search results page of a search
engine.
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A keyword is a phrase in your web content that
make it possible for people to find your site
through search engines. Keywords are of two
types Global keywords and Local keywords.
Global keywords have larger number of search
results. E.g. Books where as local keywords are
more specific and have fewer results. E.g. best
restaurants in Bangalore. Tools like Google
Adwords Keyword Planner suggests keywords and
also provides search volume and competition for a
particular keyword which determines exact value
of each keyword. Some of the best SEO practices
include Using the keywords prominently in the
titles, near the top of the page, 2 to 3 times in
the body of the page, once in alt attribute of an
image on the page and once in the url.
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Importance of title tags
Title tag defines the title of a document. The
title should be accurate, relevant to the content
of the web page and readable and
descriptive. The format of the title is as
follows Primary keyword-secondary keyword Brand
name E.g. Best Web Design Company in Bangalore
5ines.com Some of the factors to be considered
while optimising the title include 1.The title
should be 65-70 characters in length. 2.Placing
important keywords close to the front of the
title tag. 3.Using the brand name in the title
tag. 4.Considering the readability and the
emotional impact it makes on the user.
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Description
Description is nothing but the concise
explanation of the contents of the web page. The
description should employ keywords intelligently
and it should be written in such a way that the
searcher will want to click on it. The
description should be optimally between 150 to
160 characters.  
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Images are the best way to increase traffic and
gain better rankings for your website. Images are
optimised using the alt text which helps the
crawler to crawl the image on a particular page.
Alt text is nothing but the text search engine
uses to understand the image. To include it, add
altexample text in the image tag.
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Heading tag is used to represent the different
elements of a webpage. It has an impact on both
SEO and usability of the page.  In order to
establish relevancy, search engines compare the
words in the header tag with the associated
section's content. Spiders check
for keyword between the header tags and other
parts of the page. The h1 is the most important
tag and it should never be skipped on a page.
Search spiders pay attention to the words used in
the h1 tag as it should contain a basic
description of the page content, just as the page
title does. Heading tags give the user a clear
idea of what the page content is about. It is
also important not to stuff the heading with
keywords.
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The URL
URL is nothing but the web address of a
particular page. The url should be readable and
contain around 50 to 60 characters. It is best
practice to match the url to the titles whenever
possible and follow the hierarchy while creating
url for each page to gain a better ranking.
Each page in the website should have a
different url. Hyphens and underscores are the
preferred separators. Egwww.adenturenest.com/adve
nture- Bangalore It is important to note that
keyword stuffing and repetition will make the
site look like a spam.
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Basic Elements Of A Website

• Some of the most common and basic elements of
  a website include
• 1.Page headers page headers provide site
  identity and usually are at the top of the page.
• 2. Home link Placing your organization /site
  logo at the top of the page and linking that logo
  to the home page is a best practice.
• 3. Global navigation headers are more frequently
  use as location for global navigation. It
  increases the usability and search visibility.
  Tabs are also the commonly used convention for
  global navigation.

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4.search box Search boxes when included
increaser user friendliness and they usually
located at the right corner of the page 5.
About us About us tells outline the company
philosophies/goals and what exactly they do. It
can also be a place for user testimonials. 6.
Contact information Providing the contact
information such as phone number, email address
increases the business and adds legitimacy to the
site. 7.content/ body of the site The website
should contain relevant and readable content as
the content is the reason for the users to visit
your website. The content can be made attractive
by including images and video clips that are
relevant to the topic.
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About Us
5ine Web Solutions Pvt. Ltd We are the renowned
Digital Marketing Company in Bangalore providing
effective Online Marketing SEO Services in
Bangalore for start-ups, small medium sized
businesses, Bangalore. 5ine is a creative wing
of passionate web designers, non-stop coders,
efficient Digital Marketing Experts, Favourable
software application Development Company in
Bangalore, India Contact _at_ 88844-11355 or Email
Us _at_ info_at_5ines.com
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