Best SEO techniques for beginners

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• Best SEO techniques for beginners

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• INDEX
• What is SEO(SEARCH ENGINE OPTIMISATION)?
• Why is SEO important?
• On-Page SEO
• Keyword Research
• Broken Links
• Mobile Friendly website
• Off-Page SEO

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(No Transcript)
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• What is SEO(SEARCH ENGINE OPTIMISATION)?
• In simple terms, search engine optimization is
  the optimization of the design, content, and
  links of a website, so as to affect the
  visibility of the website in the search results
  of a user and display it as a top result.
• How will we understand what technical changes our
  company website needs to implement in order to be
  absolutely optimized? For that, an SEO audit will
  help you determine the areas where your website
  needs optimization. An SEO audit informs us
  about the various on page and off-page
  optimization that need to be performed.

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• Why is SEO important?
• In now a days competitive market, SEO marketing
  is more important than ever.Search engines serve
  millions of users per day looking for answers to
  their questions or for solutions to their
  problems.If you have a web site,online store, SEO
  can help your business grow and meet the business
  objectives.

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On-Page SEO Keyword Research brands are not
completely aware of the popular keyword the
consumer is using for searching his brand
products and services. Here comes the role of
keyword research, where we can use related terms
as a substitute, to help us find the desired
popular keywords using various Keyword tools like
Google keyword planner, Keyword finder, Moz
Keyword explorer, and sem rush keyword tool.
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Broken Links Broken connections are just the
connections that never again work. When you see a
404-page blunder on your screen that is the point
at which you have tapped on a broken connection.
Web optimization, when done right, cleans the
whole broken connections of your site, to convey
a superior client encounter.Mobile Friendly
website Gone are the days when people used to
open their laptops every time they needed to
search for something. People have started using
smart phones and hence it has become important
for websites to be mobile friendly or else it is
going to lose a lot of customers. Also, page load
time is equally important as customers do not
hang on to the slow loading websites for long.
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Off-Page SEO SEO has two main components
On-Page Optimization includes technical aspects
related to the website like keyword research,
Meta tags, URL structure, Headings, Mobile
friendliness, broken links, Google analytics,
etc. Off-Page Optimization includes link building
activity on relevant websites like local listing,
directories, social media, classifieds, forums
and guest postings, etc..
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For more details Digital marketing