Best Liberty Shoe Guide

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Your Personal Shoe Guide
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Poorly fitted shoes cause pain and suffering.
Good feet are attractive. Dirty, sick and filthy
feet are unsightly and can disgust.
Wear right shoe in the right size at the right
occasion. Poorly fitted and uncomfortable shoes
can cause exhausted feet and poor disposition.
It is the responsibility of the store manager and
sales executives to guide the customers in
purchasing the correct footwear.
Wrong footwear can cause bunions, blisters and
foot corns. It can cause severe back ache, spinal
cord pain, heel pain, ankle pain, arch pain and
over-pronation.
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The human foot is a combination of base and
lever. It serves as a base, supporting and
balancing the weight of the body when standing,
serves as a lever, raising the body weight and
moving it forward when in motion. The skeleton
of the foot is composed of 28 small bones held
together and operated by an intricate system of
muscles, ligaments and tendons.
Base
Lever
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Components of a Human Foot
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Components of a Formal shoe
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Why should the sales people have a good working
knowledge of the Foot
The shoe must be fitted to the foot.
The foot is a complex structure of bones,
ligaments and tendons. It needs right and
comfortable footwear with padding.
The shoe influences the health and comfort of the
foot as well as the body posture, alignment and
gait.
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Why should the sales people have a good working
knowledge of the Foot
Our foot acts as a shock absorber and undergoes
enormous daily work load.
Arches an arch is a series of bones forming a
rigid but curved surface geld together by
ligaments. Comfort to arch is the most important.
Customers suffering from corns, bunions, in
growth toe nails should receive special
attention. Understand the particular needs of the
customers. if you are not completely familiar wit
the customer condition or any specific
affliction, do not recommend him the incorrect
shoe.
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Minor footwear ailments and problems and the
recommended footwear
Blisters To prevent feet from Blisters, wear a
shoe which is not too wide and fits snugly around
the heel. The shoe should be completely smooth
inside.
Bunions To prevent bunions, please wear a shoe
with plenty of width and depth in the forepart.
Should have a soft and supple upper material and
there should be no sideways pressure imposed by
the shoe in the sensitive area.
Prevent corns by wearing shoes with soft and
supple material and allow plenty of length in
order to remove the pressure.
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Shoe construction methods Cemented construction

• The cemented process
• In this process, the outsole is attached to the
  upper and insole by means of special adhesives.
• There is no stitching. The result of a permanent
  bond, lighter and more flexible construction.
• The cement process welds the outsole, the upper
  and insole into a single unit without the use of
  sole stitching thread.
• Comfortable shoe, makes light edges on shoes
  possible also gives an appearance of daintiness
  of the shoe bottom.

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Shoe construction methods Direct injection
technique

• . The direct molded process
• There are two types of direct moulded shoes made
  vulcanized and direct moulded. In the vulcanized,
  sole is rubber and in the injection moulded shoe
  the sole is a plastic material. In both of the
  cases, the sole is very long wearing.
• The area in contact with the foot Is smooth and
  comfortable and no stitches.
• sole and heel are adhered to the upper with an
  unbreakable bond. These shoes have tighter seams,
  wear longer, offer good performance with a
  completely water resistant seam between the sole
  and the upper. The shoe holds its shape longer
  with wear.

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Retail enhancement techniques

• Cater to the six senses of the customer
• Taste By offering tea/water/coffee
• Smell by using nature fresh
• Hear Boombox music
• Sight Cleanliness in the store
• Touch Use of wet tissues and gentle touch
• Sixth sense Appeal to their emotions. Intellect
  and innate choices.