5 Approaches proving that Google is Changing SEO

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5 Approaches proving that Google is Changing SEO
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• Few years ago, search engine optimization was
  considered as a specialized technique of
  manipulating Googles search rankings. That time,
  it was an accurate assessment, but now the SEO
  world is grown up. Nowadays, SEO is working as a
  dynamic, multi-faceted internet marketing
  discipline which has become essential for every
  webmaster working in this digital world, as
  depicted by SEO services San Francisco.
• Google has accelerated and facilitated this trend
  by altering the game in its own way while
  enabling the users to find information faster and
  more efficiently. But here the question arises
  how SEO is evolving, what is the goal of Google?
  And what can be the future learnings for internet
  marketing professionals? Read on and you will get
  the answers.

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1. SEO practices now revolve around the process
of building the brand

• After seeing the changes occurred over the past
  few years, one can easily understand that now
  there is no individual role for keywords, Page
  rank or links, Google sees all these elements in
  a single form which is known as your brand
  presence. Building a brand and posting quality
  content are marked as the top most practices of
  SEO.
• Googles algorithm updates such as Penguin and
  Panda clearly states that now Google is not going
  to tolerate manipulative tactics and low-quality
  content in its search results. On the other hand,
  a strategic, quality content strategy have become
  the only options in order to obtain better
  visibility in the search results.

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2. Google no longer works as only search engine

• We all know that Google started working as a
  search engine and for several years it continues
  to serve as same. But now Google altered its
  equation and became the leader of data-oriented
  projects for the users. Googles search results
  have started influenced with different attributes
  such as location, your preferences, account and
  much more. Therefore, it is concluded that number
  one ranking on the results page has lost its
  significant value and visibility.

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3. Links were one of the major factors

• Previously, it was thought that quality and
  quantity of inbound links on your web pages are
  the primary ranking factors in Googles
  algorithm. However, due to the resulting
  industry, where people buy and sell links, Google
  made changes in its ranking algorithms providing
  the lower algorithmic rate to inbound links. Even
  though, if the appointed links show irrelevancy
  with SEO, then it doesnt mean they have lost the
  vitality of their online marketing campaign.

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4. Changing the future of SEO

• Google has now changed its form by working with
  an entirely altered mindset in order to pull the
  answers on the basis of geographical location,
  preferences, search history and with recent
  activities on Googles products.
• Google has now collaborated with your mobile
  phones applications such as calendar that also
  sends you birthday reminders. Like this, this
  popular search engine has started emphasizing on
  delivering results not only the searches, but it
  also tries to become an advantageous machine as
  depicted by SEO services San Francisco.

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5. Online Marketing keeps your product as the
major perspective

• With a bad product, you can still sell few units,
  due to their excellent marketing strategy. But
  this process wont last for long, although it
  will kill your brands presence from the web.
  This is the reason every aspect of your inbound
  marketing campaign should be treated as a
  product.
• It is recommended to consider content as your
  chief product. You can provide content in any
  form such as video, images, blog post,
  newsletter, infographic or anything that can
  attract the audience attention.

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The Concluding Words

• For future, Google has crafted its strategy
  carefully in order to encourage exclusive,
  quality content posting so that the user doesnt
  come across any low quality content, as we have
  seen in SEO St Louis.

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• For more updates on SEO, 10seos will be right
  back!