Embrace the Mobile Mind Shift

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EMBRACE THE MOBILE MIND SHIFT
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• Mobile Growth is Astonishing
• Never try to change peoples behavior. Always
  meet your users and customers where they are --
  no matter where they are doing business. More and
  more, users and potential customers are on their
  mobile devices. This year, we will see the 20
  billionth mobile phone sold. Mobile devices have
  made the Internet more accessible to new
  populations and demographics. This rate of growth
  is expected to continue. It is estimated that
  mobile accounts for 30 of e-commerce in the US
  today.
• User Experience Performance Engagement
• In order to acquire new users and retain existing
  users, businesses need to focus on providing the
  best possible user experience. To me, a better
  user experience means I can download content
  faster, I can conduct transactions securely, and
  I can do this all from my mobile device. This
  good user experience will keep me coming back to
  the mobile website or mobile application.
• Performance in a mobile first world means two
  things
• Improving speeds on the last mile of a connection
  (the hop from the wireless tower to your device)
• Adapting content to be delivered across a variety
  of screen sizes
• Both these issues need to be solved effectively
  in order to improve the user experience on a
  mobile device.

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• Dont Bring a Knife to a Gunfight
• In order to be successful in the mobile
  environment you have to pick the right tools
  from finding solutions to help you optimize
  content for delivery to delivering content users
  expect. Because of less than optimal experience
  -- caused by latency and limited content served
  to smaller screens -- mobile devices have not
  delivered on their promise to retailers that they
  can be an engaging channel for consumers. It has
  become a vicious circle mobile devices havent
  delivered consequently, retailers arent
  adequately focusing on the mobile customer
  experience.
• You need to answer the following questions as you
  build your mobile app
• Whats my strategy for taking advantage of this
  growth in mobile traffic and devices?
• Do I need to build a native mobile app or do I go
  with a mobile browser experience?
• Do I have an app delivery provider that can work
  across mobile apps, mobile browsers and desktop
  browsers?
• To find out the answers to some of these
  questions and more, join me and Forresters Vice
  President and Principal Analyst Julie Ask. We
  will
• discuss how retailers can use the IDEA (identify,
  design, engineer, analyze) cycle to transform
  their customers experiences in a way that
  creates an engaging mobile moment that addresses
  this mind shift.

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service.Our end-to-end platform combines
machine learning for performance and security
with a CDN for delivery. Designed for DevOps and
mobile-first applications.
Interested in learning more? Try it on your
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