Voice Search Strategies To Grow Your Business In 2020

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Voice Search Strategies To Grow Your Business In
2020

• - Technians Softech Pvt Ltd

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INTRODUCTION

• Even though the concept of voice search has been
  around for quite some time, it is only in the
  relatively recent past with the proliferation of
  smartphones and other smart devices that it has
  become very prevalent. Today, voice search is
  experiencing a boom with the Millennials
  embracing its use. According to the leading
  mobile apps development agency in gurgaon, the
  majority of shopping will be done using a voice
  search. Of course, with voice search strategies
  you can become more popular, conventional content
  will no longer suffice and it will also have an
  impact on how SEO is conducted to drive more
  traffic.

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Why Is Voice Search Such A Big Thing?

• Voice search scores over conventional search
  because of its multiple benefits. One of the main
  reasons for its widespread popularity is that it
  is far faster than conventional typed-in
  searches. Further, typing is an activity that
  nobody likes, especially if the alternative is
  the spoken word. It is generally far easier for
  users to speak a sentence or a question aloud
  than to type it out.
• Already, according to statistics, the volume of
  internet traffic generated by mobile devices is
  more than that of desktops. With the number of
  users of smartphones and other digital devices
  growing exponentially, voice search represents
  greater convenience for users who may be
  generally multitasking or wanting information on
  the go.

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Voice Search Optimization Strategies That You Can
Use To Get Ahead In 2020

1- Optimize For Rich Answers

• A research conducted by SEMrush on voice search
  revealed that 60 of the searches returned a
  Featured Snippet result. This essentially means
  for content marketing managers, the aim should be
  to rank for position zero a premium ranking
  given by Google to a result that it believes
  fulfills the search intent the best.
• A rich answer represents its attempt to provide
  answers to user queries in the results page
  itself that are quick and correct without the
  users having to click through to visit a website.
  This means that content that achieves the status
  of a Featured snippet would have more chances of
  being read out aloud in response to voice
  queries.

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2- Rethink Your Content

• The reason why the website content must be
  rethought and restructured is that voice search
  is far more conversational than conventional text
  box search. The goal of the content manager
  should be to restructure the content so that it
  includes questions and answers that are short and
  succinct so that the layout of the content is
  improved and made voice search-friendly.

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3- Target Long-Tail Keywords

• Due to the conversational style, it needs to be
  appreciated that voice searches are longer than
  conventional searches. Google too is now more
  inclined to favor long-form content. Even though
  it is not possible to have content prepared for
  every voice search term, it can well be possible
  to include all the terms in a comprehensive post.
  It is important to identify the long-tail
  keywords being used in voice searches and
  incorporate them naturally in long-form content.

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4- Optimize For Mobiles

• The prime reason behind the boost in popularity
  of voice search is the widespread use of
  smartphones. Recognizing the trend, Google is
  also boosting the rankings of websites that are
  optimized for mobile with its Mobile-first
  policy. To ensure that users do not abandon your
  site, the leading mobile apps development agency
  in gurgaon will help you build a site that is
  mobile responsive and displays well across the
  large variety of small screens without
  sacrificing usability and readability.

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5- Incorporate The Video Trend

• Similarly, as voice looks, video search has
  become the new anger. As indicated by look into,
  most clients like to live recordings as opposed
  to TV. YouTube has become the new go-to machine
  for video look.
• To contact more individuals with your recordings
  you have to improve it for search clients. To do
  this, utilization fitting catchphrases in the
  portrayal and feature of your video which will
  ensure that the video arrives at the biggest
  number of individuals who are keen regarding that
  matter.

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6- Secure Your Site With SSL

• Aside from speed, Google likewise favors sites
  that are verified and affirmed. It favors the
  sites that can be believed paying little mind to
  the business they hold fast to or whether they
  are e-commerce sites or just web journals. The
  HTTPS convention guarantees the guest and
  Googles bot that your site can be trusted and as
  a result, that it consents to all the standards
  of the great online practices.

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7- Make Short-Structure Content

• Another voice search Strategy is long for content
  is significant on the off chance that you need to
  pick up impact and develop your pool of perusers,
  a short-structure substance may likewise support
  you in the event that you need to draw in
  individuals who are looking for fast and short
  responses to a portion of their inquiries.

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Conclusion

• Voice search is already quite popular and it is
  expected that it will very soon dominate the
  search landscape. By adopting the discussed voice
  search strategies businesses will be better
  prepared to rise to the challenges of the
  paradigm shift in search behavior and be able to
  take advantage of the emerging opportunities.
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