Experiential marketing - PowerPoint PPT Presentation

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Experiential marketing

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Experiential marketing uses positive, memorable experiences to create valuable emotional bonds between consumers and brands. Emotions profoundly impact the way people think and act; and, in experiential marketing, consumers who experience events that generate goodwill associate those positive feelings with the respective brand. This dynamic results in increased consumer brand awareness and brand loyalty. – PowerPoint PPT presentation

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Title: Experiential marketing


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Experiential Marketing
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What is Experiential Marketing?
Experiential Marketing helps companies to expand
their wings and respond to their customers
desire and demands. This marketing technique
generates a holistic experience so that
customers can relate and thus marketers can
convert an item or service from one time purchase
to regular.
3
Why Experiential Marketing?
  1. Customers can connect with a brand by
    experiencing it first hand.
  2. Through experience, customers will retain a
    long-term, positive memory of the brand.
  3. Emotionally connect with consumers
  4. Involve consumer with brand
  5. More creative
  6. Spread awareness

4
Appealing to the senses
  • Sight, sound, smell, taste and touch. These five
    senses encompass the human experience, enabling
    us to perceive the world around us and
    communicate with others

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How does IT work?
Experiential marketing connects brands with
consumers by creating positive associations
through memorable experiences.
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Which brand can benefit?
Experiential marketing activations are ideal for
all brands especially those that want to place
their products in the actual hands of a consumer.
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Experiential Marketing?
And
Instagram
Facebook
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Experiential Marketing AND INSTAGRAM
  • Experiential marketers want to make sure brands
    can engage its consumers. It wants to create a
    story fun enough for their consumers to share
    with their friends, and the brand also wants to
    engage with consumers. Social media can help
    Instagram delivers on this too. In a study
    conducted by Simply Measured, it was reported
    that Instagrams engagement has grown 416 over
    the past two years.

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Experiential Marketing AND fACEBOOK
  • Brands have already learned to take advantage of
    this massive exposure opportunity, but may not
    yet have realized the power that experiential
    marketing in specific has with Facebook. The
    average American spends around 40 minutes on
    Facebook daily compared to 21 minutes on
    Instagram and 17 minutes on Twitter, which leaves
    a relatively large window for marketers to grab
    these consumers attentions.

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Experiential Marketing FOR MOBILE APPLICATIONS
The way that experiential marketing campaigns can
be set up makes it extremely easy for mobile
applications to be involved in the process.
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Get More Info about Experiential Marketing Click
Here
Experiential Marketing Agency www.factory360.com P
hone No 212-242-2417 Follow us _at_
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