PGDM in marketing | Vivekanand Business School

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Visit Us Hashu Advani Memorial Complex,
495/497, Email us
mail.vbs_at_ves.ac.in Collectors
Colony, Chembur, Mumbai - 400 074 Office Hours
10 am to 530
Call us 91 22
6789 3000
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PGDM in Marketing

• Get ahead in the marketing industry with a PGDM
  in Marketing degree from Vivekanand Business
  School. Learn the latest trends in digital
  marketing and gain expertise in data analytics
  and big data. Explore the benefits and career
  prospects of this program and start your journey
  toward a rewarding career in marketing.

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Why pursue PGDM in Marketing Career Growth?

• Introduction
• The world of marketing is constantly evolving,
  with new trends emerging all the time especially
  after the Pandemic. Some of the latest trends
  include the growing importance of digital
  marketing, the use of data and analytics to
  inform marketing strategy, and a focus on
  personalized customer experience. If you're
  looking to kick-start your career in this
  exciting and dynamic field, pursuing a PGDM in
  Marketing might be a perfect choice.
• At Vivekanand Business School, you'll get the
  chance to dive deep into the world of marketing
  and gain a competitive edge. With a focus
  on marketing analytics which includes 5
  Analytical Subjects along with a
  Well-Acknowledged Certification Course in Digital
  Marketing and three Globally- Recognized Google
  Certifications, the PGDM Program in Marketing at
  VBS will equip you with the knowledge and skills
  you need to succeed in today's rapidly changing
  business environment. 
• In this article, we will explore why pursuing a
  PGDM in Marketing at Vivekanand Business School
  is the right choice for your career growth.

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How has Marketing changed over the years?

• The marketing field has undergone a significant
  transformation, adapting to technological
  changes, consumer behaviour, and global market
  trends. From traditional methods such as print
  advertising and direct mail to digital marketing
  through social media and online advertising, the
  marketing industry has continued to evolve to
  meet the changing demands of consumers and
  businesses.
• With the rise of big data and advanced analytics,
  the marketing industry has become increasingly
  data-driven, requiring professionals with a deep
  understanding of the latest marketing trends and
  technologies. This is where the PGDM in Marketing
  program at Vivekanand Business School comes in.
  By providing students with a comprehensive
  education in marketing and marketing analytics,
  the program prepares students to succeed in this
  fast-paced, ever-changing industry.

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• The Rise of Digital Marketing
• With the widespread adoption of the internet and
  mobile devices, digital marketing has become an
  increasingly important part of the marketing mix.
  Marketing professionals with a post graduate
  diploma in marketing management can handle
  digital marketing initiatives such as search
  engine optimization (SEO), pay-per-click
  advertising (PPC), social media marketing, email
  marketing, and more.
• Big Data Analytics
• The massive amount of data generated by customers
  through digital channels has transformed the
  marketing field. With a PGDM in marketing degree,
  you will gain the skills to harness this data and
  turn it into actionable insights that drive
  marketing decisions and improve business
  outcomes. To bridge the gap that exists between
  Academics and Industry in the field of Marketing,
  VBS has a Centre of Excellence in Analytics to
  provide the necessary skills to students like
  computation, analytics, and digital skills that
  are required for developing that winning edge.
• Personalisation Customer Experience
• With advances in technology and data analysis,
  marketing professionals are now able to deliver
  more personalized and relevant experiences to
  customers. A PGDM degree in Marketing will help
  you understand the importance of customer
  experience and how to design marketing campaigns
  that meet the needs of each individual customer.
  Hence, VBS has included subjects like Service
  marketing, Delivering Managing Customer Value,
  etc in the curriculum to help students be
  job-ready from Day 1.
• Influencer Marketing
• Influencer marketing has become an increasingly
  popular way for brands to reach new audiences and
  engage with customers. Post graduate diploma in
  Marketing Management typically includes
  coursework in influencer marketing, helping
  students understand the strategies and tactics
  involved in working with influencers.
• By pursuing a PGDM in Marketing degree with VBS,
  you can stay ahead of the curve and gain the
  skills and knowledge you need to succeed in this
  dynamic and ever-changing field.
• Lets go over the benefits of pursuing a PGDM in
  Marketing program.

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Benefits of pursuing PGDM in Marketing

• Opportunities in a Growing Industry The
  marketing industry constantly evolves, creating
  numerous job opportunities for aspiring
  marketing professionals.
• Hands on Experience PGDM programs, like the
  one offered by Vivekanand Business School,
  provide hands-on experience through case studies,
  industry-based research projects, Mentoring
  Program for Career Development and internship
  Opportunities.
• Specialization in Marketing Pursuing a PGDM in
  marketing allows individuals to specialize in
  this field and gain in-depth knowledge and
  expertise.
• Focus on Data Analytics VBSs PGDM program
  focuses on data analytics and big data by
  including Marketing Analytics, which will equip
  students with the skills needed to succeed in
  todays data-driven business world.
• Industry Recognition At VBS, Upon completion of
  the program, students will receive a
  Well-Acknowledged Certification Course in Digital
  Marketing and three Globally- Recognized Google
  Certifications
• Networking Opportunities PGDM programs provide
  opportunities to network with peers, faculty
  members, and corporate members, which can lead to
  valuable connections and potential job
  opportunities.
• Prepares for Leadership Roles Marketing
  professionals who pursue a PGDM in marketing will
  be better prepared to take on leadership roles in
  their careers.

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Career Prospects after PGDM in Marketing

• After completing a PGDM in Marketing program,
  graduates can look forward to a range of exciting
  career opportunities with attractive salaries.
  According to industry reports, marketing
  professionals with a PGDM degree can expect an
  average starting salary of anywhere between INR 8
  to 12 Lakhs per annum, which can increase based
  on experience and job performance.
• Some of the popular job profiles for PGDM in
  Marketing graduates include Digital Marketing
  Manager, Brand Manager, Marketing Coordinator,
  Marketing Analyst, Marketing Research Manager,
  and Product Manager, among others.
• With the rise of digital technology and the
  growing importance of data in decision-making,
  there has been a significant increase in the
  demand for professionals with expertise in
  marketing and data analytics. The PGDM in Digital
  Marketing or Marketing program at the top
  colleges of Mumbai like Vivekanand Business
  School focuses on the latest trends in digital
  marketing, including emerging technologies, and
  helps students develop the analytical and
  strategic thinking skills they need to succeed.
  This prepares them to take on a wide range of
  challenging and rewarding roles in the marketing
  field at the global level.
• Additionally, the program provides students with
  practical experience and exposure to the industry
  through its experiential learning and 5 months
  on-Job internship opportunities. These hands-on
  experiences help students develop their skills
  and build valuable professional networks,
  positioning them for success in their marketing
  careers.

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Conclusion

• The field of marketing has undergone significant
  changes in recent years, adapting to
  technological advances and consumer behaviour.
  Pursuing a PGDM in Marketing at Vivekanand
  Business School provides individuals with the
  skills and knowledge necessary to succeed in this
  dynamic and ever-changing industry.
• The program offers hands-on experience, a focus
  on business analytics, opportunities for
  networking, and prepares students for leadership
  roles in their careers. Graduates of the program
  can expect a range of exciting job opportunities
  with attractive salaries, including positions
  such as Digital Marketing Manager, Brand Manager,
  Marketing Coordinator, and Marketing Research
  Manager.

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ammes/pgdm/about
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400 074
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