Ultimate Guide to Create Amazing About Me Page

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About Me Page The Ultimate How-to Guide
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Why You Need a Compelling About Me Page

• You need to prove yourself to be an authority in
  your industry
• Its an opportunity to strike a conversation and
  show your personality
• It will Inspire your readers to take action with
  your why
• Your About Me page will help move the needle up
  and to the right
• You will be able to close deals with warm leads
  searching for you

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You need to prove yourself to be an authority in
your industry
What is the number one reason you stick around on
a website after your first visit? Its
trust. You want to be assured that the blogger
(or the website owner) knows what he is talking
about. That he (or she) has a track record of
adding value in the industry. Once the trust is
built, youre much more likely to engage with the
organization or the individual. So use the about
page to craft a compelling brand image and
increase your websites returning visitors.
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Its an opportunity to strike a conversation and
show your personality
Once youve got them on your website, you want
the visitors to hang around longer. Promote
positivity as part of your personality. Some of
us are just plain rude when it comes to emails,
and even daily interactions at work. You need to
show your personality i.e. write in
your conversation style on your about page. Its
easy, and you should be doing it.
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It will Inspire your readers to take action with
your why
Why is your audience on your site? Are they there
to be passive and just lurk. Or are they there
to be an actively engaged reader that learns
along with you and helps in creating a thriving
community. To dive deeper, you need to
understand the science behind motivation. It
starts with the why. Not the what or
how. The about page is the perfect place to
share your vision for your community. A
persuasive value proposition will help you to get
past the mere 1 of visitor engagement on the
internet. On my about page, the reason Why I
started this blog, and Why you are reading it is
because you want to start kicking lifes ass
by starting and running your own blog (and your
future business).
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Your About Me page will help move the needle up
and to the right
Remember I told you that the about page is one of
the most visited pages on your website. That
means it is one of the most important pages for
achieving your business goals (more sales,
readers, donations, etc.) So how can you
leverage a high traffic page on your website that
people love to visit? By treating it as a landing
page. The visitors who just read about you have
warmed up for your value offerings. If youve
got any products to share or a service to offer,
then you can subtly mention them.
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You will be able to close deals with warm leads
searching for you
A potential client loved your comment on a
popular blog in your niche. Now its your
opportunity to close! Remember why people might
be going to your About page. They may have
watched a video of yours They may have seen a
great retweet, regram, or Liked post you put up
on social media These people have only heard
your name, were intrigued, and now want to learn
more about you. This is your opportunity to sell
them. They will most likely find your about page
in the search results. Then  click on your about
page and read your life story.
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