The Ultimate Guide to LinkedIn for Small Business

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The Ultimate Guide to LinkedIn forSmall Business
Via InTouch CRM
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Lets face it, LinkedIn is a very underutilized
social media platform. Unlike what you may have
thought, LinkedIn isnt just for professionals
and job seekers. There is so much more potential
with this professional social media network.
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From making new connections with prospects,
generating leads, establishing a larger media
presence and creating better brand awareness,
LinkedIn makes an indispensable addition to your
sales and marketing efforts.Here are all the
tips you need to kick start a successful LinkedIn
strategy.
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1 Build a presence with a company page

• Similarly to Facebook and Google, LinkedIn gives
  you the option to create a personal and a company
  page.
• Make sure you complete the profile fully with an
  accurate description, up-to-date address and
  contact telephone number. 
• Encourage staff memebrs to add the company as
  their workplace and later on, to re-share the
  pages company on their wall.

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2 Engage your audience with content

• Share posts, infographics and videos that not
  only promote your product but also answer the
  questions of your potential and existing
  customers.
• Dont just post promotional content as that would
  be a little bit too bland and suffocating for the
  readers. 
• Instead go for practical, useful and engaging
  content.

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3 Target your most desirable customers and add
them as contacts

• Small businesses can laser-target the exact
  industry, company size and job role of the
  people that they know typically would buy their
  product or service. 
• Think about who your buyers are, what they job
  roles could be and which groups they may have
  joined.

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4 Grow your email list

• Growing your email list is an all-time
  priority and LInkedIn is highly effective for
  that. 
• Craft a personal email and ask people to join
  your mailing list. 
•  You can group-mail messages to up to 50 people
  at a time however I do recommend that you go for
  a more personal approach. 
• Something like
• Hi FirstName,thank you for adding me as a
  connection after we met / we did business
  together . Would you be interested to read my
  newsletter? Lucky you, today is the day to
  that!Follow this link if you want to receive
  amazing content!
• Dont forget to include a direct link for the
  email signup.

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5 Find and participate in local groups

• Did you know that over 70 of customers use
  groups to research, network and vet buying
  decisions?
• Focus on groups that relate to your business and
  your industry. Again, think about what type of
  groups your potential customers may be joining.
• You are allowed to join up to 50 so make the most
  of each and every opportunity to grow your
  business. You can also send direct messages to
  fellow group members even if you are not
  connected to them. 

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6 Post daily updates

• When it comes to social media posting, once a
  week is not enough. Neither is 2 or 3 times a
  week. Daily updates are essential in order to
  keep your page looking fresh, and keeping top-of
  -mind with customers.

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LinkedIn is a free business-focused networking
platform that seeks to replicate the real-life
process of word-of-mouth introductions between
trusted contacts, brands and businesses it should
be an absolute goal that you partake in this
conversation.
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Too find out more about Small Business Marketing
and How to Grow your business visitwww.intouchcr
m.com