Mobile Devices

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Mobile Devices
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• Mobile users are increasing in numbers, as mobile
  is the most convenient gadget that you can easily
  access anywhere.  Marketers are increasing their
  hold on their target audience through mobile
  devices.

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• An analogy for reaching customers through mobile
  is like going in front of the queue! Before
  customers access their laptops or newspaper
  subscription, they will check their mobile
  devices. In fact, 80 of Internet users now
  browse on their smartphones 89 of mobile users
  time is spent on mobile apps (including social
  media apps).

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• Marketers everywhere are looking for mobile
  strategies to increase the conversion and
  engagement rates of content marketing optimized
  for mobile devices. To stay on top in digital
  marketing and to be globally competitive,
  conversion optimized mobile marketing is
  imperative. In order to reach specific mobile
  users, marketers have to test and develop new
  ways to increase conversion rates.

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• They have to meet the real needs of their mobile
  customers. Mobile devices have smaller screens
  for display and this poses a challenge for
  marketers to engage with better design and visual
  elements.  Furthermore, mobile marketing has to
  hit the consumers emotional triggers to let them
  experience content, and not a hard sell.  In that
  way, they build a stronger relationship with you
  as draw them in with your mobile optimized
  content.

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1.Aim for instant gratification for your mobile
audience

• To make sure to engage your audience with your
  mobile content without losing its quality and
  richness, design it in such a way that your
  audience can get what they need from your mobile
  site instantly. People desire instant
  gratification. 

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• If you are able to tap into what they need
  urgently they can instantly have what they want
  now, it would be a conversion optimizer for your
  mobile marketing. Build a mobile site that is
  optimized for UX, stylish and displays the most
  relevant content.

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• Responsive design for mobile is a flexible format
  that adjusts and adapts to fit different screen
  sizes, resolutions and gadgets or devices.  With
  this layout, your content in desktop design can
  adapt to fit mobile devices. Make sure that your
  websites performance is great because instant
  gratification means fast!

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2.Guide your mobile audience with clear calls to
action

• In shaping your mobile site, lead your audience
  along a direct route to the key conversion point.
  Always remember to give them the information they
  need to contact you or to act. Guide them when
  they arrive at your site.  You can simply put
  call us, subscribe, get a quote or get
  directions button right on your mobile landing
  page and make it easy to click.  Make sure to let
  your audience see your most relevant content
  instantly.

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3. Narrow things down on your mobile content

• You can create value for your mobile audience by
  eliminating less relevant content. With that
  knowledge of emotional triggers for your
  audience, you can encourage and help them to find
  the right products they are looking by narrowing
  down the list of products. 

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• You can allow your audience to avoid the chaff by
  using prominent site search.  This is a mini
  search function on your landing page. If your
  website visitor is able to search and find
  instantly what they are looking for, then it is
  easier for them to engage and convert.

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4. Make use of images and videos for your mobile
content

• The great way to capture the attention of your
  audience and to communicate your marketing
  messages is through images and videos.  Be sure
  to improve your images and videos through testing
  and feedback to get a higher chance of conversion.

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5.Encourage sharing of your most relevant content

•  Encourage sharing as it leads to social proof
  that increases the visibility of your brands or
  products.  You can place on you mobile site the
  sharing buttons strategically so the desired
  action becomes part of your content.

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6.Focus on relationships in mobile marketing

• Make your mobile site interactive where you can
  encourage website visitors to engage with you in
  regular, meaningful ways. This leads to
  commitment and conversions.  To keep your
  visitors actively involved in a brand
  relationship, you can use features in your mobile
  sites to increase engagement rates. Make sure
  your content marketing gives value to your
  website visitors.

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• For more information about mobile device, visit
  this page

http//alvomedia.com/