Effective customer journey - 5 Steps Roadmap Guide

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Effective Customer Journey 5 STEPS ROADMAP GUIDE
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Build your customer persona
Profile the customer using your own market
research and existing customer data
3
Build your customer persona
Define the behavioral stages
Understand the buying cycle across 3 stages,
awareness, consideration and purchase
4
Build your customer persona
Define the behavioral stages
Align the customer's goals with the behavioral
stages
Map out what your customer want to achieve at
each stage, against how you are supporting them
5
Build your customer persona
Define the behavioral stages
Align the customer's goals with the behavioral
stages
Plot out the touch points and channels
List the customer touch-points on your site and
think of how you are engaging with them there
6
Align the customer's goals with the behavioral
stages
Determine if your customers are achieving their
goals
Build your customer persona
Define the behavioral stages
Plot out the touch points and channels
Analyze the roadblocks influencing the customer's
decisions and consider factors like time and easy
of use
7
Align the customer's goals with the behavioral
stages
Determine if your customers are achieving their
goals
Build your customer persona
Define the behavioral stages
Plot out the touch points and channels
Source http//www.wns.com/insights/infographics
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