Title: Children Story Books
1Children Story Books
2Modernise old characters Manish Purohit of
Authors Upfront (and ex-Publisher for Disney
Publishing, India) points out, Old stories can
be told in a contemporary manner to engage
children. Bheem and Hanuman have been retold in
a new context visually and textually. In the
new avatar, nine-year-old Chhota Bheem, modelled
after his Pandava namesake, is blessed with
extraordinary strength, and loves laddoos that
give him a surge of energy.
3In the New Adventures of Hanuman, as the bad
guy-fighting superhero, Hanuman becomes an icon
for the young. Both characters have become more
real for children who love them. Competent
voice India also has a rich oral and written
tradition. Most retellings, however, do not
manage to capture the sophisticated structure of
this storytelling tradition. For instance,
Panchatantra was written by Vishnusharma to drill
sense into three young dissolute princes.
Stories from the Panchatantra are multi-layered
and full of delicious intrigue, yet most
adaptations remain bland moral lessons. Gita Wolf
of Tara Books says, Myths are not seen as
belonging to the past, so it is not accidental
that retellings continue to be popular, in
whatever form. Having said that, there are few
contemporary voices in childrens literature
(particularly in English) which are genuinely
strong. She is bang on.
4Samhita Arnis The Mahabharatha A Childs View
is wonderfully told with a childs eye for
detail. No wonder, her version, published in
seven languages, and sold 50,000 copies
worldwide. Search for old-new content Devdutt
Pattanaik tells mythological tales that havent
been explored in this space. He explains, The
assumption here is we know everything that the
old stories have to tell. That is human
arrogance at work. For the Children Story
Books, old stories are new. In Pashu, Pattanaik
weaves stories that reveal how our ancestors
imagined the animal kingdom and the key role
animals played in human lives. Vijay Sampath,
CEO of ACK-Media says, India has a rich trove of
storytelling that we havent reached a stage at
ACK-Media where we need to repeat the stories
already told.
5Sales story Ventakesh shares, There is a surge
of Indian authors writing for children. If
publishers were to market childrens books more
aggressively, it would work wonders. Regular
book reviews would be a great help too. I am
not sure if publishers push children's books to
reviewers in the media as well as they do for
adult books, he elaborates. Shome Ghosh feels
that change can be driven by only the market
leader ACK-Media, ...which has not significantly
changed its visual medium or writing style for
years. Publishers have tried different ways of
retelling but the impact in terms of sales
numbers continues to be with ACK.
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