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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Final Exam Guide 1 (UOP Course)
MKT 421 Final Exam Guide (New)
  1.         Blending the firm's promotion
efforts to convey a complete and consistent
message is the goal of             Sales
management communications.   Integrated
promotional marketing.     Sales promotion
communications.      Integrated marketing
communications.
  1) Which of the following statements best
describes the modern view of marketing? 2)
Predicting what types of bicycles different
customers will want and deciding which of these
customers the business will try to satisfy are
activities a firm should do as part of 3) For
Tesla, a new firm that makes an electric sports
car, estimating how many competitors will make
electric vehicles and what kinds they will make,
is 4) To compete more successfully with its
many competitors offering packaged cookies,
Famous Amos added its own line of extra chunky
premium cookies. This seems to be an effort at 
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Final Exam Guide 3 (UOP Course)
MKT 421 Final Exam Guide 2 (UOP Course)
MKT 421 1) For Tesla, a new firm that makes an
electric sports car, estimating how many
competitors will make electric vehicles and what
kinds they will make, is 2) Predicting what
types of bicycles different customers will want
and deciding which of these customers the
business will try to satisfy are activities a
firm should do as part of     3) Which of the
following statements best describes the modern
view of marketing? 
  1) According to the text, marketing
means 2) Which of the following statements
best describes the modern view of
marketing? 3) Predicting what types of
bicycles different customers will want and
deciding which of these customers the business
will try to satisfy are activities a firm should
do as part of 
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Final Exam Guide 5 (UOP Course)
MKT 421 Final Exam Guide 4 (UOP Course)
  1) Predicting what types of bicycles different
customers will want and deciding which of these
customers the business will try to satisfy
are activities a firm should do as part
of 2) For Tesla, a new firm that makes an
electric sports car, estimating how many
competitors will make electric vehicles and what
kinds they will make, is 3) According to
the text, marketing means 
) Predicting what types of bicycles different
customers will want and deciding which of these
customers the business will try to satisfy
are activities a firm should do as part of 2)
For Tesla, a new firm that makes an electric
sports car, estimating how many competitors will
make electric vehicles and what kinds they will
make, is 3) According to the text, marketing
means A. Selling. B. Advertising. C.
Producing and selling. D. Much more than selling
and advertising. 
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Final Exam Guide 7 (UOP Course)
MKT 421 Final Exam Guide 6 (UOP Course)
  1) According to the text, marketing
means 2) Predicting what types of bicycles
different customers will want and deciding which
of these customers the business will try to
satisfy are activities a firm should do as part
of 3) Which of the following statements best
describes the modern view of marketing? 
  ) According to the text, marketing means  
 2) For Tesla, a new firm that makes an
electric sports car, estimating how many
competitors will make electric vehicles and what
kinds they will make, is3) Which of the
following statements best describes the modern
view of marketing?    
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Final Exam Guide 9 (UOP Course)
MKT 421 Final Exam Guide 8 (UOP Course)
) Predicting what types of bicycles different
customers will want and deciding which of these
customers the business will try to satisfy
are activities a firm should do as part
of 2) For Tesla, a new firm that makes an
electric sports car, estimating how many
competitors will make electric vehicles and what
kinds they will make, is 3) According to
the text, marketing means 
  1) For Tesla, a new firm that makes an electric
sports car, estimating how many competitors will
make electric vehicles and what kinds they will
make, is        2) Which of the following
statements best describes the modern view of
marketing?        3) According to the text,
marketing means
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Final Exam Guide All 10 Sets (UOP Course)
MKT 421 Final Exam Guide 10 (UOP Course)
  This tutorial contains 10 sets of final exam of
MKT 421 for details of each set please go "MKT
421 Final Exam" under categories on the Home
Page  
According to the text, marketing means     2)
For Tesla, a new firm that makes an electric
sports car, estimating how many competitors will
make electric vehicles and what kinds they will
make, is -macro dilemma. 3) Which of the
following statements best describes the modern
view of marketing?     
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 1 Discussion Question 2 (UOP Course)
MKT 421 Week 1 Discussion Question 1 (UOP Course)
  Assume you are the newly hired marketing
manager of a company. As you spend time with
other peer marketing managers, you realize that
the company doesnt place an emphasis on planning
within the marketing organization. Why is
planning important in marketing? What are the
essential components of a marketing plan? How
would you convince your supervisor that the
marketing department should produce formal
marketing plans?
  Select an organization with which you are
familiar. How does your selected organization use
the different components of the marketing mix?
How does the marketing mix affect the development
of your selected organizations marketing
strategy and tactics?  How can your selected
organization use quantifiable elements to
evaluate, monitor, and control marketing
effectiveness?
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 2 Discussion Question 1 (UOP Course)
MKT 421 Week 1 Individual Assignment Favorite
Brand Paper (2 Papers) (New)
  This tutorial contains 2 different
papers Write a 750- to 1,000-word paper in which
you identify your favorite brand and explain why
it is your favorite. In the paper you should do
the following Identify a brand about which you
are passionate. Explain a minimum of three
reasons why you are passionate about this
brand. Respond to the following questions Is the
company successful in building loyal customer
relationships across different groups? Why or why
not? Identify at least two other competitors in
the same industry, and explain why you prefer
your selected brand over the competitors.
  What is marketing research? How has the
Internet affected marketing research? As a part
of your answer, address time, cost, approaches,
and validity. Why is marketing research important
to developing marketing strategy?
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 2 Individual Assignment Marketing
Mix Presentation (New)
MKT 421 Week 2 Discussion Question 2 (UOP Course)
Select a company currently experiencing marketing
changes.Create a 6-slide Microsoft PowerPoint 
presentation (including a title slide) that
analyzes that company's marketing mix Each of
the four P's should be addressed on its own
slide. The final slide should analyze the changes
this company is experiencing and the driving
forces behind the changes. Use the Wall Street
Journal database in the University Library to
facilitate your research of the company.
  What is competitive intelligence? What is the
importance of competitive intelligence and
analysis in modern-day marketing? How can a
companys marketing organization ensure that it
is able to identify newly emerging competitors in
time to plan and execute an effective marketing
strategy in response to these competitors?
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 3 Discussion Question 1 (UOP Course)
MKT 421 Week 2 Individual Assignment Personal
Branding Plan Paper (New)
  Select a product with which you are familiar.
What stage is your selected product at in the
product life cycle? Provide rationale for your
answer. Based on your knowledge of the product
life cycle, what types of changes will occur to
your selected product as it continues through the
product life cycle? How will this affect the
marketing of your selected product?
Write a 750- to 1000-word paper that does the
following Summarizes your background and what
makes you unique in a 1-paragraph elevator
pitch Identifies 3 to 4 companies you want to
work for, and an explanation as to why Identifies
the best methods for contacting those companies
and engaging those who might influence the hiring
decision Format your paper consistent with APA
guidelines.
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 3 Individual Assignment Perceptual
Map Presentation (2 Sets) (New)
MKT 421 Week 3 Discussion Question 2 (UOP Course)
This tutorial contains 2 different
papers Review "perceptual mapping" located on the
Week 2 ERR page.   Review the example perceptual
map in Exhibit 4-14 in Ch. 4 of Basic
Marketing.   Select an industry with many
competitors.   Select two key variables that
segment the competition
  Select a product or service. Then select three
different organizations that provide your
selected product or service and compare the
prices associated with your selected product or
service. What is the difference between the
prices among the different organizations? What is
the rationale for this difference?
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 4 Discussion Question 1 (UOP Course)
MKT 421 Week 3 Team Assignment Strategy and
Positioning Paper (2 Papers) (New)
  What is a distribution channel? What is the
relationship between channels of distribution and
logistics? How does geographical location affect
your selection of distribution channels?
This tutorial contains 2 different
papers Select a new product or service that will
be launched by either an existing organization or
one you will create. This product or service will
serve as the basis for the Marketing Plan you
will write throughout the course.   Obtain your
instructor's approval of your product or service
before beginning this project.
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (New)
MKT 421 Week 4 Discussion Question 2 (UOP Course)
  Write a 750- to 1,000-word paper that describes
the importance of blue ocean strategy and
identifies a product or service that would be
considered a blue ocean move. Include the
following A description of blue ocean strategy
and its importance A product or service that
might be considered a blue ocean move and why An
alternative red ocean move for the same product
or service along with the pros and cons of that
strategy Format your paper consistent with APA
guidelines.
  What are the similarities and differences
between promotional push strategies and
promotional pull strategies? What is an example
of a situation in which an organization would use
a push strategy? What is an example of a
situation in which an organization would use a
pull strategy?
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 5 Discussion Question 1 (UOP Course)
MKT 421 Week 4 Team Assignment Product, Pricing,
and Channels Paper Paper (2 Papers) (New)
Florida's Department of Citrus and a coalition of
consumer groups have launched an attack on your
company for deceptive marketing because your
company markets its SunShine drink as fruit juice
even though the drink contains less than 5 fruit
juice. Marketing SunShine drink as a fruit juice
leads parents to believe that they are purchasing
a healthy juice for their children. What ethical
and moral issues are involved in this situation?
Should these issues affect the marketing of
SunShine drink? Explain why or why not.
This tutorial contains 2 different papers Use the
product and organization you identified in your
Week 3 Strategy and Positioning Paper.   Write a
1,500- to 2,000- word paper that includes A
detailed description of the features of your
product or service including how it solves the
needs of your target market A description of how
your marketing efforts will change with each
phase in the product life cycle The packaging you
will use for your product or service and how it
will add value
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 5 Individual Assignment Map the
Supply Chain Paper (2 Sets)
MKT 421 Week 5 Discussion Question 2 (UOP Course)
  This tutorial contains two sets of Paper Select
an industry.   Write a 750- to 1,000-word paper
that identifies each link in the supply chain and
the purpose and value in each.
  You are the marketing manager for a leading
coffee chain. Your company has made the decision
to expand internationally, specifically into
China. What are some environmental factors that
you will need to consider in marketing your
coffee in China? Which of one of these factors
would have the largest effect on the companys
marketing strategy? Explain why
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 5 Team Assignment Final Marketing
Plan and Presentation (2 sets)(NEW)
  This tutorial contains two sets of Paper and
Presentation Combine your Strategy and
Positioning and Product, Pricing, and Channels
papers along with your promotional strategy into
a single Marketing Plan.   Write a 6,000- to
7,000-word paper that integrates your previous
Learning Team assignments into a final Marketing
Plan. In addition to your previous papers,
include the following Your promotional strategy
for your product or service, including how you
may use the following Advertising Public
relations Digital marketing
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
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