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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Final Exam Guide 1 (UOP Course)
MKT 421 Entire Course (UOP Course)
MKT 421 Week 1 Discussion Question 1 (UOP
Course) MKT 421 Week 1 Discussion Question 2 (UOP
Course) MKT 421 Week 1 Individual Assignment
Defining Marketing (UOP Course) MKT 421 Week 2
Discussion Question 1 (UOP Course) MKT 421 Week 2
Discussion Question 2 (UOP Course) MKT 421 Week 2
Individual Assignment Marketing Mix (UOP
Course) MKT 421 Week 2 Team Assignment Marketing
Plan Phase 1 (UOP Course) MKT 421 Week 3
Discussion Question 1 (UOP Course) MKT 421 Week 3
Discussion Question 2 (UOP Course) MKT 421 Week 3
Individual Assignment Marketing Research Paper
(UOP Course)
  1) Which of the following statements best
describes the modern view of marketing? 2)
Predicting what types of bicycles different
customers will want and deciding which of these
customers the business will try to satisfy are
activities a firm should do as part of 3) For
Tesla, a new firm that makes an electric sports
car, estimating how many competitors will make
electric vehicles and what kinds they will make,
is 
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Final Exam Guide 3 (UOP Course)
MKT 421 Final Exam Guide 2 (UOP Course)
  1) For Tesla, a new firm that makes an electric
sports car, estimating how many competitors will
make electric vehicles and what kinds they will
make, is 2) Predicting what types of bicycles
different customers will want and deciding which
of these customers the business will try to
satisfy are activities a firm should do as part
of     3) Which of the following statements
best describes the modern view of marketing?     
  1) According to the text, marketing means 2)
Which of the following statements best describes
the modern view of marketing? 3) Predicting
what types of bicycles different customers will
want and deciding which of these customers the
business will try to satisfy are activities a
firm should do as part of 
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Final Exam Guide 5 (UOP Course)
MKT 421 Final Exam Guide 4 (UOP Course)
  1) Predicting what types of bicycles different
customers will want and deciding which of these
customers the business will try to satisfy
are activities a firm should do as part of 2)
For Tesla, a new firm that makes an electric
sports car, estimating how many competitors will
make electric vehicles and what kinds they will
make, is 3) According to the text, marketing
means A. Selling. B. Advertising. C.
Producing and selling. D. Much more than selling
and advertising. 
  1) Predicting what types of bicycles different
customers will want and deciding which of these
customers the business will try to satisfy
are activities a firm should do as part of 2)
For Tesla, a new firm that makes an electric
sports car, estimating how many competitors will
make electric vehicles and what kinds they will
make, is 3) According to the text, marketing
means 
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Final Exam Guide 7 (UOP Course)
MKT 421 Final Exam Guide 6 (UOP Course)
  1) According to the text, marketing means 2)
Predicting what types of bicycles different
customers will want and deciding which of these
customers the business will try to satisfy are
activities a firm should do as part of 3) Which
of the following statements best describes the
modern view of marketing? 
1) According to the text, marketing means    2)
For Tesla, a new firm that makes an electric
sports car, estimating how many competitors will
make electric vehicles and what kinds they will
make, is3) Which of the following statements
best describes the modern view of marketing?
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Final Exam Guide 9 (UOP Course)
MKT 421 Final Exam Guide 8 (UOP Course)
  1) Predicting what types of bicycles different
customers will want and deciding which of these
customers the business will try to satisfy are 
activities a firm should do as part of 2) For
Tesla, a new firm that makes an electric sports
car, estimating how many competitors will make
electric vehicles and what kinds they will make,
is 3) According to the text, marketing
means 4) Which of the following statements
regarding marketing strategies is FALSE? 
  1) For Tesla, a new firm that makes an electric
sports car, estimating how many competitors will
make electric vehicles and what kinds they will
make, is        2) Which of the following
statements best describes the modern view of
marketing?       3) According to the text,
marketing means        
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Final Exam Guide All 10 Sets (UOP Course)
MKT 421 Final Exam Guide 10 (UOP Course)
  This tutorial contains 10 sets of final exam of
MKT 421 for details of each set please go "MKT
421 Final Exam" under categories on the Home
Page  
  1) According to the text, marketing means   
 2) For Tesla, a new firm that makes an electric
sports car, estimating how many competitors will
make electric vehicles and what kinds they will
make, is -macro dilemma. 3) Which of the
following statements best describes the modern
view of marketing? 
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 1 Discussion Question 2 (UOP Course)
MKT 421 Week 1 Discussion Question 1 (UOP Course)
  Assume you are the newly hired marketing
manager of a company. As you spend time with
other peer marketing managers, you realize that
the company doesnt place an emphasis on planning
within the marketing organization. Why is
planning important in marketing? What are the
essential components of a marketing plan? How
would you convince your supervisor that the
marketing department should produce formal
marketing plans?
  Select an organization with which you are
familiar. How does your selected organization use
the different components of the marketing mix?
How does the marketing mix affect the development
of your selected organizations marketing
strategy and tactics?  How can your selected
organization use quantifiable elements to
evaluate, monitor, and control marketing
effectiveness?
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 2 Discussion Question 1 (UOP Course)
MKT 421 Week 1 Individual Assignment Defining
Marketing (UOP Course)
  What is marketing research? How has the
Internet affected marketing research? As a part
of your answer, address time, cost, approaches,
and validity. Why is marketing research important
to developing marketing strategy?
Resource University Library Write a 700- to
1,050-word paper in which you define
marketing. Include in your paper your personal
definition of marketing and definitions from two
different sources. Based on these
definitions, explain the importance of marketing
in organizational success.
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 2 Individual Assignment Marketing
Mix (UOP Course)
MKT 421 Week 2 Discussion Question 2 (UOP Course)
Resources University Library, Internet Write a
1,400- to 1,750-word paper in which you describe
the elements of the marketing mix (product,
place, price, and promotion). In addition, select
an organization with which you are familiar and
describe how each one of the four elements of
the marketing mix affects the development of the
organizations marketing strategy and tactics.
Describe how each element is
  What is competitive intelligence? What is the
importance of competitive intelligence and
analysis in modern-day marketing? How can a
companys marketing organization ensure that it
is able to identify newly emerging competitors in
time to plan and execute an effective marketing
strategy in response to these competitors?
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 3 Discussion Question 1 (UOP Course)
MKT 421 Week 2 Team Assignment Marketing Plan
Phase 1 (UOP Course)
  Select a product with which you are familiar.
What stage is your selected product at in the
product life cycle? Provide rationale for your
answer. Based on your knowledge of the product
life cycle, what types of changes will occur to
your selected product as it continues through the
product life cycle? How will this affect the
marketing of your selected product?
Resources University Library, Internet Create a
new product or service for an existing
organization. This product or service will be the
basis for your Marketing Plan Paper. Obtain your
instructors approval of your product or service
before beginning this project. Write a 1,400- to
1,750-word paper to include the following An
overview of the existing organization? A
description of the new product or service? An
explanation of the importance of marketing to
your? selected organizations success
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 3 Individual Assignment Marketing
Research Paper (UOP Course)
MKT 421 Week 3 Discussion Question 2 (UOP Course)
Resources University Library, Kudler Fine Foods
Virtual Organization Use the Virtual Organization
link on the student website to access additional
company information on Kudler Fine Foods. Write a
1,050- to 1,400-word paper in which you justify
the importance of marketing research in the
development of Kudler Fine Foods marketing
strategy and tactics, and identify the areas
  Select a product or service. Then select three
different organizations that provide your
selected product or service and compare the
prices associated with your selected product or
service. What is the difference between the
prices among the different organizations? What is
the rationale for this difference?
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 4 Discussion Question 1 (UOP Course)
MKT 421 Week 3 Team Assignment Marketing Plan
Phase 2 (UOP Course)
What is a distribution channel? What is the
relationship between channels of distribution and
logistics? How does geographical location affect
your selection of distribution channels?
Resources University Library, Internet Use the
product or service you selected for your
Marketing Plan Phase I Paper. Write a 1,400- to
1,750-word paper in which you address
the following Identify the segmentation
criteria that will affect your target? market
selection. Identify your target market. Describe
the organizational buyers and consumers of
your? product or service and the factors that
influence their
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 4 Individual Assignment Using
Perceptual Maps in Marketing Simulation (UOP
Course)
MKT 421 Week 4 Discussion Question 2 (UOP Course)
Resources Using Perceptual Maps in Marketing
simulation Complete the simulation, Using
Perceptual Maps in Marketing, located on the
student website. Write a 1,050- to 1,450-word
summary in which you address the following For
each of the three major phases in the simulation,
describe
  What are the similarities and differences
between promotional push strategies and
promotional pull strategies? What is an example
of a situation in which an organization would use
a push strategy? What is an example of a
situation in which an organization would use a
pull strategy?
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 5 Discussion Question 1 (UOP Course)
MKT 421 Week 4 Team Assignment Marketing Plan
Phase 3 (UOP Course)
  Florida's Department of Citrus and a coalition
of consumer groups have launched an attack on
your company for deceptive marketing because your
company markets its SunShine drink as fruit juice
even though the drink contains less than 5 fruit
juice. Marketing SunShine drink as a fruit juice
leads parents to believe that they are purchasing
a healthy juice for their children. What ethical
and moral issues are involved in this situation?
Should these issues affect the marketing of
SunShine drink? Explain why or why not.
  Resources University Library, Internet Use the
product or service you selected for your
Marketing Plan Phase I Paper. Write a 1,400- to
1,750-word paper to include the
following information Describe the attributes
of your product or service in detail.? Describe
the pace at which your product will move
through? the product life cycle and the factors
that will affect its movement. How will the
product life cycle affect the
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 5 Individual Assignment
Environmental Factors (UOP Course)
MKT 421 Week 5 Discussion Question 2 (UOP Course)
  Resources University Library, Internet Select
an organization with which you are familiar that
conducts both domestic and global
marketing. Write a 1,050- to 1,400-word paper in
which you identify the environmental factors that
affect global and domestic marketing decisions.
Address the following as they relate to
the organizations marketing decisions Analyze
the influence of global economic
interdependence? and the effect of trade
practices and agreements. Examine the importance
of demographics and physical? infrastructure.
  You are the marketing manager for a leading
coffee chain. Your company has made the decision
to expand internationally, specifically into
China. What are some environmental factors that
you will need to consider in marketing your
coffee in China? Which of one of these factors
would have the largest effect on the companys
marketing strategy? Explain why
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
MKT 421 Week 5 Team Assignment Marketing Plan
Final Paper and Presentation (UOP Course)
Resources University Library, Internet Use the
Marketing Plan Outline listed on the student
website as a guide. Write a 6,300- to 7,000-word
paper integrating your previous Learning Team
assignments into a final Marketing Plan Paper.
In addition, address the following information in
your paper Identify the appropriate place and
promotional strategy that? should be used in the
development of the strategic marketing plan.
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MKT 421 ACADEMIC PROFESSOR/TUTORIALRANK
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