Get Ready by Fiat - Impatto

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Get Ready by Fiat

• Launch of Fiat 500 in North America
• http//www.welovead.com/en/works/details/627DipvD

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GET READY - CREDIT

• Brand Fiat
• Agency Impatto, United States
• Creative Director Craig Smith, Parag Tembulkar
• Copywriter Parag Tembulkar
• Art Director Craig Smith, Jonathan Wu
• Production Company Motion Theory
• Producer Scott Cymbala, Javier Jimenez, Anna
  Joseph, Lorraine Kraus, Kristin Loudis
• Director Mark Kudsi
• Director of Photography Eric Schmidt

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GET READY - CREDIT

• Editing Jeff Aquino, Fred Fouquet, Hoa Mai,
  Lenny Mesina
• Other credit
• Visual Effects Producer James Taylor
• Compositor Ash Wagers
• Music Arrangement MassiveMusic
• Music Remix The Glitch Mob

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GET READY - DESCRIPTION

• Get Ready launched the Fiat 500 in North
  America. The film features slick
  documentary-style footage of cranes, robotic arms
  and other factory machinery whose movements
  create a mechanical ballet. Editing techniques,
  such as split-screen action and cross cutting,
  emphasize the fast-paced energy of the spot.
  Director Mark Kudsi found inspiration in romantic
  comedies. Action intercuts between two characters
  preparing for a blind date with each other.
  Instead of boy meets girl, its driver meets
  car. Set to Vivaldis Concerto in D Major, the
  track builds action within the spot.

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GET READY - AWARDS

• DAD 2012
• Yellow Pencil Film Advertising Crafts
• Editing for Film Advertising
• Cíclope International Advertising Craft Festival
  2011
• Silver Live Action
• Best Editing
• Cíclope International Advertising Craft Festival
  2011
• Bronze Live Action
• Best Direction

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• Click here to watch Get Ready ads
• http//www.welovead.com/en/works/details/627DipvD

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• Impatto
• 23235 Telephgraph Road
• Southfield, Michigan, 48033
• [phone] [phone] F
• www.impatto.com