Every Picture Tells a Story

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Every Picture Tells A Story
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Prehistory
The history of communication dates back to
prehistory
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From cave paintings
To petroglyphs
To pictographs
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We understand visual communication
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Early manuscripts were works of art
Later, printing produced typography
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Its taken just 5 centuries from the first
rudimentary printing press to artistic typography
and has led us to the global phenomenon that is .
. .
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DEATHBYPOWERPOINT
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To the drawing board . . .
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Despite modern technology . . .
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. . . ideas still need to be communicated
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When we have the story
We can work on design
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Do we want to see this?
or . . .
Sales of cycles has gradually increased over the
last ten years
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Sales of Bikes in the UK 2000 2011
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Do we want to read this?
or . . .
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Cycling Fatalities in London 2013
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The audience should not see a script . . .
A US EXPERT RECKONS  obsessive web browsing can
cause attention spans to drop to as little as
nine seconds - equivalent to a goldfish. "Our
attention span gets affected by the way we do
things," says Ted Selker, a professor at MIT. "If
we spend our time flitting from one thing to
another on the web, we can get into a habit of
not concentrating," he told the BBC in February
2002 . . . z z z z z z z z z z
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. . . associating an image with brief text is
memorable
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or . . .
Do we want this?
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(No Transcript)
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Back to the drawing board
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The slide is meant to complement your presentation
Images create immediate reactions
Remember
Images are more memorable than text
Images convey the sentiment
Thank the audience for their time and request
questions
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Thank you for your time. If you have any
questions please call or email me Jaquie
Fallon M 07927 892547 E jaquief_at_virginmedia.com