SEO-Techniques

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SEO - TECHNIQUES
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Types of SEO

• SEO techniques can be classified into two broad
  categories
• White Hat SEO
• Black Hat SEO

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White Hat SEO

• White Hat is a right way for SEO.
• White hat SEO is the practice of optimizing
  website results in search through the ethical and
  strict application of search engine best
  practices and guidelines.

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White Hat Strategies

• Relevant Content
• Well-Labeled Image
• Relevant Links and References
• Complete sentence with good spelling and grammar.
• Standards compliant HTML
• Unique and relevant page title.

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Black Hat SEO

• Black Hat is a wrong way for SEO.
•  Black hat SEO professionals try to fool search
  engines into thinking that their website is more
  relevant, popular, and/or useful than it actually
  is.

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Black Hat Strategies

• Duplicate Content
• Invisible text and Stuffed keywords
• Cloaking or re-directing the user to another site
  or page
• Links from site with non-relevant content

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Difference Between White Hat and Black Hat SEO

• White Hat SEO

• Black Hat SEO

• Keyword Research Have keywords and phrases
  ready so you can do a research on other effective
  short and long tail keyword you can use on your
  website.
• Keyword Placement Now that you have your
  keywords and phrases, the next thing to do is use
  them effectively, which means placing it
  naturally on your content.
• Quality Content Add relevant and fresh
  content regularly. Updated Content gives users a
  reason to return to your website for time to
  time.
• Relevant Links Link Building is still an
  effective SEO practice, but only when done right.
  Make sure that any inbound links to your website
  is relevant to your content or services.
• Sitemap Inclusion A sitemap's purpose is to
  navigate both search engine spiders and your
  visitors through your website's content themes,
  so no information gets lost in translation.

• Keyword Stuffing Loading your website with
  keywords will only lead you to being penalized by
  search engines. It results in a negative user
  experience and can harm your ranking.
• Invisible Texts A sneaky form of Keyword
  Stuffing, Invisible Text is putting keywords in
  white text on a white background, making it
  visible only to search engine spiders.
• Doorway Pages Doorway Pages is a black hat
  technique that uses "fake" pages specifically for
  search engine spiders as an attempt to trick them
  into indexing sites higher.
• Cloaking Cloaking is a technique where
  content as viewed by the users is different from
  that of search engines. This is another attempt
  to trick search engines for higher ranking.
• Link Farms Link Farming is the act of setting
  fake websites to promote interlinking. It is done
  to fool search engines into thinking your site
  has relevant inbound links.

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Contact Us

• Mangalmurti Complex, 101, 1st Floor,
• Hirabaug,Tilak Road,
• Pune India.
• Contact 8888988882.

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Thank You
To Know More About SEO Visit Us At
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