Phases to optimize PPC campaigns

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Phases to optimize PPC campaigns
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Theres no better way to get targeted traffic
than through pay-for-performance keyword
advertising in search engines. The goal of pay
per click advertising is to get in front of
searchers who are looking specifically for what
you have to offer. Here we point out the
different phases of a PPC campaign.
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Phase 1
Choose an advertising platform.
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Phase 2
Identify your goal.
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Phase 3
Carry out proper keyword research.
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Phase 4
Reach your target audiences.
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Phase 5
Write call-to-action ads.
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Phase 6
Remove keywords with bad
conversion rate.
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Phase 7
Optimize bid management
strategies.
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Phase 8
Increase budget for top
keywords.
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Phase 9
Optimize campaign for conversion rate not for
clicks.
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