Media Training Toronto: Interview Success in 9 Steps

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Media Training Toronto Interview Success in 9
Steps

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Media Training Toronto Interview Success in 9
Steps
As a public relations professional, you'll be
called upon frequently to be the spokesperson for
your organization, or to prepare others for that
role. This means that you'll be the first contact
for members of the media, and that your words
will be repeated in print, on the web, on the
radio and on TV. While most media training
programs cover interviewing techniques.
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1. Be Prepared
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2. Know Your Message
You'll have a limited amount of time to get your
message across, so it's essential that you know
exactly what you want to say.
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3. Know What you Want
What is the ultimate goal of giving this
interview? What do you hope to accomplish? Whom
do you hope to reach?
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4. Be Positive
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5. Know The Report's Audience
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6. Speck to The Audience's Interests
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7. Understand the Needs of the Reporter
Talk to the reporter about what he or she needs.
What deadline is in place? How soon will he or
she need information from you? If you can make
the reporter's job easier, you'll quickly make an
ally.
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8. Encourage the Reporter to Follow Up
Give him or her your cell phone or pager number
and emphasize that you will be happy to answer
any additional questions or to help them with any
extra information they might need.
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9. Follow up Thank You Note or Email
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