Vanshul Banta | Online Reputation Management Is key to success

1
Online Reputation Management

• Key to Success

2
Online Reputation Management Is key to
success

• Reputation management is the hot topic in
  business world! Indeed. Many business owners and
  digital marketing experts, including Vanshul
  Banta are implementing the strategy of online
  reputation management to lead in the industry.

3
Do a Deep Audit of Your Online Reputation

• Do you know what internet marketing is? It
  helps businesses connect with customers from
  across the world. Nowadays every businessman
  prefers to choose internet marketing and
  therefore the competition is increasing day by
  day. However, it is not that easy to fetch
  customers because your reputation is on the
  internet plays a significant role in internet
  marketing.

4
Make Better Use of Online Reviews

• Review platform is a key to many locks, and
  they are essential for different reasons.
  Employee-facing review platforms like Indeed and
  Glassdoor impact your recruitment efforts while
  customer-facing platforms like Google and Yelp
  are more likely to impact sales.

5
Publish Content That Customers Find Valuable

• In the era of internet, marketing content
  plays a key role. Nowadays, most decision-makers
  in all industries are using digital content to
  research and inform their purchasing decisions.
  And this is how the website content has a
  significant impact on their buying decisions.

6
Social Media A Window of Opportunity

• Social Media rocks! But only if you manage
  it properly. Basically, social media profiles
  advertise the very best your company has to
  offer. They highlight your companys news and
  updates, culture and personality, and valuable
  company content.

7
Dont Forget Your Executives

• Entrepreneurs, customers and investors are
  humans and needless to say people tend to care
  about the people behind the brand not just the
  brand itself.
• Therefore, its essential to audit your
  executives goodwill from the perspective of your
  employees and customers.

8
Accepting and Working Through Discomfort

• Stress and anxiety are natural when it comes
  to managing a brands online reputation as there
  are always factors beyond ones control.
  Sometimes people are mean and their negative
  reviews may be completely unfair. Due to this,
  your search results can shift from week to week,
  and it can completely affect your online and
  offline reputation.

9
Final Words

• Needless to say, it is impossible to control
  a brand's online reputation completely, expert
  and leader Vanshul Banta say, what makes it so
  valuable and trustworthy is how you manage it.
  Further, he advises everyone to hire
  professionals for this purpose as online
  reputation is a topmost priority today.

10

Vanshul Banta